Tobacco in Panama

During 2024, both volume and value sales of tobacco decreased, largely influenced by the steep decline in sales of cigarettes, that account for the majority of industry sales. The country has tight tobacco regulations and high taxes, which heavily impact prices, making them unaffordable to many Panamanians. These policies have exacerbated the illegal market which comprises 91% of the consumed cigarettes in the country. Euromonitor International's Tobacco in Panama report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Tobacco market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.


Tobacco in Panama
Euromonitor International
June 2025
List Of Contents And Tables
TOBACCO IN PANAMA
EXECUTIVE SUMMARY
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
MARKET DATA
Table 1 Sales of Tobacco by Category: Volume 2019-2024
Table 2 Sales of Tobacco by Category: Value 2019-2024
Table 3 Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 4 Sales of Tobacco by Category: % Value Growth 2019-2024
Table 5 Forecast Sales of Tobacco by Category: Volume 2024-2029
Table 6 Forecast Sales of Tobacco by Category: Volume 2024-2029
Table 7 Forecast Sales of Tobacco by Category: Value 2024-2029
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
CIGARETTES
Key Data Findings
2024 Developments
Illicit market heavily impacts sales
Chesterfield behind the succes of Philip Morris
Small local grocers and supermakets remain key distribution channels for cigarettes
Prospects and Opportunities
Forecast period demand for cigarettes continues to decline
Illicit trade continues threatening the industry
Innovation remains limited
Category Data
Table 10 Sales of Cigarettes: Volume 2019-2024
Table 11 Sales of Cigarettes by Category: Value 2019-2024
Table 12 Sales of Cigarettes: % Volume Growth 2019-2024
Table 13 Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Cigarettes: % Volume 2020-2024
Table 15 LBN Brand Shares of Cigarettes: % Volume 2021-2024
Table 16 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
Table 17 Forecast Sales of Cigarettes: Volume 2024-2029
Table 18 Forecast Sales of Cigarettes by Category: Value 2024-2029
Table 19 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
Table 20 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
CIGARS, CIGARILLOS AND SMOKING TOBACCO
Developments
Tourism inflows continue benefiting demand
Corporación Habanos retains its leadership
Food/drink/tobacco specialists dominate distribution of cigars, cigarillos and smoking tobacco
Cigars, cigarillos and smoking tobacco registers steady forecast period growth
New flavours attract newcomers
Consumers increasingly prioritise affordability during the forecast period
Table 21 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 22 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 23 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 24 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
Table 25 NBO Company Shares of Cigars and Cigarillos: % Volume 2020-2024
Table 26 LBN Brand Shares of Cigars and Cigarillos: % Volume 2021-2024
Table 27 NBO Company Shares of Smoking Tobacco: % Volume 2020-2024
Table 28 LBN Brand Shares of Smoking Tobacco: % Volume 2021-2024
Table 29 Distribution of Cigars and Cigarillos by Format: % Volume 2019-2024
Table 30 Distribution of Smoking Tobacco by Format: % Volume 2019-2024
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2024-2029
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2024-2029
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2024-2029
Table 34 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2024-2029
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO
Law that banned reduced risk products declared unconstitutional
The consumer base for e-vapour products is not consolidated
Specialist stores and retail e-commerce are the key channels
Rapid forecast period sales growth of e-vapour products
E-vapour products are not yet regulated
E-vapour products follows global trends
Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
Table 37 NBO Company Shares of Smokeless Tobacco: % Volume 2020-2024
Table 38 LBN Brand Shares of Smokeless Tobacco: % Volume 2021-2024
Table 39 Distribution of Smokeless Tobacco by Format: % Volume 2019-2024
Table 40 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2024-2029
Table 41 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2024-2029

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