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Tobacco in Myanmar

Publisher Euromonitor International
Published Jul 16, 2025
Length 23 Pages
SKU # EP20215162

Description

In 2024, Myanmar's tobacco industry recorded a positive overall performance in both volume and value terms. High prevalence of tobacco use remained a key growth driver, underpinned by habitual consumption patterns and relatively low barriers to access. Across the country, tobacco products remain widely available and affordable, with limited public health campaigns or government-backed cessation programmes in place to curb usage. The continuing absence of strong regulatory oversight or taxation r...

Euromonitor International's Tobacco in Myanmar report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Tobacco in Myanmar
Euromonitor International
July 2025
List Of Contents And Tables
TOBACCO IN MYANMAR
EXECUTIVE SUMMARY
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
MARKET DATA
Table 1 Sales of Tobacco by Category: Volume 2019-2024
Table 2 Sales of Tobacco by Category: Value 2019-2024
Table 3 Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 4 Sales of Tobacco by Category: % Value Growth 2019-2024
Table 5 Forecast Sales of Tobacco by Category: Volume 2024-2029
Table 6 Forecast Sales of Tobacco by Category: Volume 2024-2029
Table 7 Forecast Sales of Tobacco by Category: Value 2024-2029
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
CIGARETTES
Key Data Findings
2024 Developments
Volume continues to grow despite economic disruption
Brands with affordable pricing and local manufacturing are benefitting in the current sociopolitical situation
Traditional retail continues to dominate the industry
Prospects and Opportunities
Consumption volume is expected to continue growing
Government continues to face difficulties in combating illicit sales
Leading brand continues to strengthen its presence through innovation
Category Data
Table 10 Sales of Cigarettes: Volume 2019-2024
Table 11 Sales of Cigarettes by Category: Value 2019-2024
Table 12 Sales of Cigarettes: % Volume Growth 2019-2024
Table 13 Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Cigarettes: % Volume 2020-2024
Table 15 LBN Brand Shares of Cigarettes: % Volume 2021-2024
Table 16 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
Table 17 Forecast Sales of Cigarettes: Volume 2024-2029
Table 18 Forecast Sales of Cigarettes by Category: Value 2024-2029
Table 19 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
Table 20 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
CIGARS, CIGARILLOS AND SMOKING TOBACCO
Stagnant performance due to price increases and low consumer interest
Local production benefits from ongoing border disruptions
Modern retail channels remain essential for cigars and cigarillos
Sales outlook remains weak amid limited demand and rising constraints
Lack of product innovation continues to restrict category development
Innovation remains absent across all product types
Table 21 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 22 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 23 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 24 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
Table 25 NBO Company Shares of Cigars and Cigarillos: % Volume 2020-2024
Table 26 LBN Brand Shares of Cigars and Cigarillos: % Volume 2021-2024
Table 27 NBO Company Shares of Smoking Tobacco: % Volume 2020-2024
Table 28 LBN Brand Shares of Smoking Tobacco: % Volume 2021-2024
Table 29 Distribution of Cigars and Cigarillos by Format: % Volume 2019-2024
Table 30 Distribution of Smoking Tobacco by Format: % Volume 2019-2024
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2024-2029
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2024-2029
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2024-2029
Table 34 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2024-2029
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO
Emerging formats register growth despite regulatory ambiguity
International vape brands gain ground while smokeless remains fragmented
Retail development favours modern and specialist channels
E-vapour products expected to lead future growth as exposure widens
Absence of regulation sustains growth trajectory for e-vapour
Vaping devices evolve into lifestyle technology tools
Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
Table 37 NBO Company Shares of Smokeless Tobacco: % Volume 2020-2024
Table 38 LBN Brand Shares of Smokeless Tobacco: % Volume 2021-2024
Table 39 Distribution of Smokeless Tobacco by Format: % Volume 2019-2024
Table 40 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2024-2029
Table 41 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2024-2029

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