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Tobacco in Mexico

Published Jul 29, 2025
Length 48 Pages
SKU # EP20287584

Description

Mexico’s tobacco industry is undergoing significant changes, with three major trends emerging – all of which were notable in 2024. First, there is a noticeable decline in smoking prevalence and a growing social stigma associated with tobacco use, driven by increased awareness of health risks and aggressive anti-smoking campaigns. Secondly, economic conditions are influencing consumer behaviour, with heightened price sensitivity leading to a preference for cheaper alternatives or reduced consumpt...

Euromonitor International's Tobacco in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

48 Pages
Tobacco in Mexico
Euromonitor International
July 2025
List Of Contents And Tables
TOBACCO IN MEXICO
EXECUTIVE SUMMARY
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2019-2024
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2019-2024
Table 3 Sales of Tobacco by Category: Value 2019-2024
Table 4 Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 5 Sales of Tobacco by Category: % Value Growth 2019-2024
Table 6 Forecast Sales of Tobacco by Category: Volume 2024-2029
Table 7 Forecast Sales of Tobacco by Category: Value 2024-2029
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN MEXICO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflation impacts progress for cigarettes in Mexico in 2024
Phillip Morris maintains its leadership
Convenience and pharmacy channels drive cigarette sales growth
PROSPECTS AND OPPORTUNITIES
Expected decline in consumption driven by health trends and illicit trade
Regulation and innovation will reshape the future of cigarette performance
Flavour and functionality: the next wave of cigarette alternatives
TAXATION AND PRICING
Taxation rates
Table 10 Taxation and Duty Levies 2019-2024
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 11 Sales of Cigarettes: Volume 2019-2024
Table 12 Sales of Cigarettes by Category: Value 2019-2024
Table 13 Sales of Cigarettes: % Volume Growth 2019-2024
Table 14 Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 15 Sales of Cigarettes by Blend: % Volume 2019-2024
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 18 Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 19 Sales of Cigarettes by Price Band: % Volume 2019-2024
Table 20 NBO Company Shares of Cigarettes: % Volume 2020-2024
Table 21 LBN Brand Shares of Cigarettes: % Volume 2021-2024
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes: Volume 2024-2029
Table 25 Forecast Sales of Cigarettes by Category: Value 2024-2029
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2024-2029
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2024-2029
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2024-2029
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2024-2029
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2024-2029
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN MEXICO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Supply disruptions and regulatory barriers drive decline in cigar sales in 2024
Nueva Distabac leads but loses ground amid economic and regulatory pressures
Specialist stores dominate as hotels face setbacks
PROSPECTS AND OPPORTUNITIES
Contrasting trends: cigars and cigarillos face future growth while smoking tobacco declines
Geopolitical tensions and trade policy changes may impact prices and availability
Potential for innovation remains
CATEGORY DATA
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
Table 37 Sales of Cigars by Size: % Volume 2019-2024
Table 38 Sales of Cigarillos by Price Platform 2019-2024
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2020-2024
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2021-2024
Table 41 NBO Company Shares of Cigars: % Volume 2020-2024
Table 42 LBN Brand Shares of Cigars: % Volume 2021-2024
Table 43 NBO Company Shares of Cigarillos: % Volume 2020-2024
Table 44 LBN Brand Shares of Cigarillos: % Volume 2021-2024
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2020-2024
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2021-2024
Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2020-2024
Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2021-2024
Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2020-2024
Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2021-2024
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2019-2024
Table 52 Distribution of Smoking Tobacco by Format: % Volume 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2024-2029
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2024-2029
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2024-2029
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2024-2029
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN MEXICO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mexican government reinforces the prohibition of smokeless tobacco and e-vapour products
Regulatory implementation hindered by product availability
Specialist stores still accessible in 2024
PROSPECTS AND OPPORTUNITIES
Regulatory challenges and consumer shifts in the e-vapour and heated tobacco market
Current conditions open opportunities for product innovation
Potential for increased relevance of non-tobacco alternatives
CATEGORY INDICATORS
Table 57 Number of Adult Vapers 2019-2024
CATEGORY DATA
Table 58 Sales of Smokeless Tobacco by Category: Volume 2019-2024
Table 59 Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 60 Sales of E-Vapour Products by Category: Volume 2019-2024
Table 61 Sales of E-Vapour Products by Category: % Volume Growth 2019-2024
Table 62 Sales of Tobacco Heating Devices: Volume 2019-2024
Table 63 Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 64 Sales of Heated Tobacco: Volume 2019-2024
Table 65 Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 66 Sales of Tobacco Free Oral Nicotine: Volume 2019-2024
Table 67 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2024
Table 68 Sales of Tobacco Free Oral Nicotine by Category: Value 2019-2024
Table 69 Sales of Tobacco Free Oral Nicotine: % Value Growth 2019-2024
Table 70 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 71 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
Table 72 Sales of E-Liquids by Nicotene Strength: % Value 2021-2024
Table 73 NBO Company Shares of Smokeless Tobacco: % Volume 2020-2024
Table 74 LBN Brand Shares of Smokeless Tobacco: % Volume 2021-2024
Table 75 NBO Company Shares of E-Vapour Products: % Value 2020-2024
Table 76 LBN Brand Shares of E-Vapour Products: % Value 2021-2024
Table 77 NBO Company Shares of Tobacco Heating Devices: % Volume 2020-2024
Table 78 LBN Brand Shares of Tobacco Heating Devices: % Volume 2021-2024
Table 79 NBO Company Shares of Heated Tobacco: % Volume 2020-2024
Table 80 LBN Brand Shares of Heated Tobacco: % Volume 2021-2024
Table 81 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2020-2024
Table 82 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2021-2024
Table 83 Distribution of Smokeless Tobacco by Format: % Volume 2019-2024
Table 84 Distribution of E-Vapour Products by Format: % Value 2019-2024
Table 85 Distribution of Tobacco Heating Devices by Format: % Volume 2019-2024
Table 86 Distribution of Heated Tobacco by Format: % Volume 2019-2024
Table 87 Forecast Sales of Smokeless Tobacco by Category: Volume 2024-2029
Table 88 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2024-2029
Table 89 Forecast Sales of E-Vapour Products by Category: Volume 2024-2029
Table 90 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2024-2029
Table 91 Forecast Sales of Tobacco Heating Devices: Volume 2024-2029
Table 92 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2024-2029
Table 93 Forecast Sales of Heated Tobacco: Volume 2024-2029
Table 94 Forecast Sales of Heated Tobacco: % Volume Growth 2024-2029
Table 95 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2024-2029
Table 96 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2024-2029
Table 97 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2024-2029
Table 98 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2024-2029
Table 99 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2024-2029
Table 100 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2024-2029

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