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Tobacco in Ghana

Publisher Euromonitor International
Published Jul 10, 2025
Length 29 Pages
SKU # EP20199868

Description

Ghana’s tobacco industry saw major shifts in 2024, driven by tougher regulations, economic pressures, changing consumer habits and the rise of nicotine alternatives. Cigarette sales declined marginally amid rising taxes and tighter laws, while products like heated tobacco and e-vapour gained attention despite regulatory challenges. British American Tobacco Ghana Ltd (BAT) remains dominant, but local and emerging brands compete through lower pricing and targeted marketing.

Euromonitor International's Tobacco in Ghana report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Tobacco in Ghana
Euromonitor International
July 2025
List Of Contents And Tables
TOBACCO IN GHANA
EXECUTIVE SUMMARY
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
MARKET DATA
Table 1 Sales of Tobacco by Category: Volume 2019-2024
Table 2 Sales of Tobacco by Category: Value 2019-2024
Table 3 Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 4 Sales of Tobacco by Category: % Value Growth 2019-2024
Table 5 Forecast Sales of Tobacco by Category: Volume 2024-2029
Table 6 Forecast Sales of Tobacco by Category: Volume 2024-2029
Table 7 Forecast Sales of Tobacco by Category: Value 2024-2029
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
CIGARETTES
Key Data Findings
2024 Developments
Rising anti-smoking sentiment dents retail volume sales
BAT’s dominance is being steadily eroded
Hospitality (on-trade) remains the leading distribution channel
Prospects and Opportunities
Low rate of smoking prevalence will depress retail volume sales
Target Link will pose an increasing competitive threat to BAT
Alternatives to cigarettes will grow in popularity
Category Data
Table 10 Sales of Cigarettes: Volume 2019-2024
Table 11 Sales of Cigarettes by Category: Value 2019-2024
Table 12 Sales of Cigarettes: % Volume Growth 2019-2024
Table 13 Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Cigarettes: % Volume 2020-2024
Table 15 LBN Brand Shares of Cigarettes: % Volume 2021-2024
Table 16 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
Table 17 Forecast Sales of Cigarettes: Volume 2024-2029
Table 18 Forecast Sales of Cigarettes by Category: Value 2024-2029
Table 19 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
Table 20 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
CIGARS, CIGARILLOS AND SMOKING TOBACCO
Increased popularity of shisha boosts demand for smoking tobacco
Habanos SA remains dominant in cigars
On-trade dominates distribution
PROSPECTS AND OPPORTUNITIES
Shift towards non-traditional tobacco products will adversely affect demand for cigars and smoking tobacco
Potential shisha ban would dampen demand growth for smoking tobacco
Increasing awareness of health risks could crimp growth in retail volume sales
Table 21 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 22 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 23 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 24 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
Table 25 NBO Company Shares of Cigars and Cigarillos: % Volume 2020-2024
Table 26 LBN Brand Shares of Cigars and Cigarillos: % Volume 2021-2024
Table 27 NBO Company Shares of Smoking Tobacco: % Volume 2020-2024
Table 28 LBN Brand Shares of Smoking Tobacco: % Volume 2021-2024
Table 29 Distribution of Cigars and Cigarillos by Format: % Volume 2019-2024
Table 30 Distribution of Smoking Tobacco by Format: % Volume 2019-2024
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2024-2029
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2024-2029
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2024-2029
Table 34 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2024-2029
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO
Despite government crackdown, e-vapour consumables continue to grow in popularity
E-vapour products characterised by private imports
E-commerce dominates distribution of e-vapour products
Strict regulation, high taxes will continue to boost illicit sales of e-vapour products
Disposable vapes will grow in popularity
The legal status of e-vapour products could be clarified
Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
Table 37 NBO Company Shares of Smokeless Tobacco: % Volume 2020-2024
Table 38 LBN Brand Shares of Smokeless Tobacco: % Volume 2021-2024
Table 39 Distribution of Smokeless Tobacco by Format: % Volume 2019-2024
Table 40 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2024-2029
Table 41 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2024-2029

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