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Tobacco in El Salvador

Publisher Euromonitor International
Published Jun 19, 2025
Length 30 Pages
SKU # EP20138548

Description

El Salvador is one of the countries with the lowest inflationary pressures worldwide. In 2024, according to figures from the Central Reserve Bank (BCR), this indicator closed at 0.3%. The government implemented several measures to control the increase in prices and the cost of living in the country, such as the opening of 55 farmers’ markets that have the functionality of selling food directly from the producer to the final consumer. Also important were subsidy plans for electricity and drinking...

Euromonitor International's Tobacco in El Salvador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

30 Pages
Tobacco in El Salvador
Euromonitor International
June 2025
List Of Contents And Tables
TOBACCO IN EL SALVADOR
EXECUTIVE SUMMARY
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
MARKET DATA
Table 1 Sales of Tobacco by Category: Volume 2019-2024
Table 2 Sales of Tobacco by Category: Value 2019-2024
Table 3 Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 4 Sales of Tobacco by Category: % Value Growth 2019-2024
Table 5 Forecast Sales of Tobacco by Category: Volume 2024-2029
Table 6 Forecast Sales of Tobacco by Category: Volume 2024-2029
Table 7 Forecast Sales of Tobacco by Category: Value 2024-2029
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
CIGARETTES
Key Data Findings
2024 Developments
Positive volume sales growth of cigarettes as a result of more effective controls on illicit trade
Philip Morris International Inc consolidates its leadership by refreshing Marbolro's position among young generations of adult smokers
Higher levels of citizen security stimulate the resurgence of small local grocers
Prospects and Opportunities
Cigarette category projects a sustained decline in consumption as new generations of adults adopt more preventive health patterns
The range of cigarettes with flavoured capsules is democratised
Slow development of cigarette innovations in El Salvador amid a strict regulatory environment
Category Data
Table 10 Sales of Cigarettes: Volume 2019-2024
Table 11 Sales of Cigarettes by Category: Value 2019-2024
Table 12 Sales of Cigarettes: % Volume Growth 2019-2024
Table 13 Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Cigarettes: % Volume 2020-2024
Table 15 LBN Brand Shares of Cigarettes: % Volume 2021-2024
Table 16 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
Table 17 Forecast Sales of Cigarettes: Volume 2024-2029
Table 18 Forecast Sales of Cigarettes by Category: Value 2024-2029
Table 19 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
Table 20 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
CIGARS, CIGARILLOS AND SMOKING TOBACCO
Complex economic environment and a lack of connection between the product and Salvadoreans reduce demand for cigars, cigarillos, and smoking tobacco
Non-existent commercial strategies, limiting the best performance to those brands with more regular supply
The availability of cigars, cigarrillos, and smoking tobacco in El Salvador remains underdeveloped in specialised stores
New generations show greater reluctance to consume tobacco products as they are more concerned about their health
Flavoured options in cigars and smoking tobacco increase in supply, seeking to refresh their positioning among younger adult smokers
The prospects for positioning innovations remain niche
Table 21 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 22 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 23 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 24 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
Table 25 NBO Company Shares of Cigars and Cigarillos: % Volume 2020-2024
Table 26 LBN Brand Shares of Cigars and Cigarillos: % Volume 2021-2024
Table 27 NBO Company Shares of Smoking Tobacco: % Volume 2020-2024
Table 28 LBN Brand Shares of Smoking Tobacco: % Volume 2021-2024
Table 29 Distribution of Cigars and Cigarillos by Format: % Volume 2019-2024
Table 30 Distribution of Smoking Tobacco by Format: % Volume 2019-2024
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2024-2029
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2024-2029
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2024-2029
Table 34 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2024-2029
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO
Demand grows for e-vapour products, driven by more affordable disposable options and their appeal to young adult Salvadorans
E-vapour products and heated tobacco in El Salvador are in the initial stage of brand building
The entry of major global e-vapour and heated tobacco brands drives the expansion of distribution in supermarket chains and retail e-commerce platforms
More affordable prices and a wide range of innovative flavors in e-vapour products attract an increasing number of smokers, while heated tobacco is forecast to remain niche
Growing pressure in El Salvador for possible legislation on e-vapour products
E-vapour products innovate with functional repositioning and wellbeing claims
Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
Table 37 NBO Company Shares of Smokeless Tobacco: % Volume 2020-2024
Table 38 LBN Brand Shares of Smokeless Tobacco: % Volume 2021-2024
Table 39 Distribution of Smokeless Tobacco by Format: % Volume 2019-2024
Table 40 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2024-2029
Table 41 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2024-2029

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