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Tobacco in Austria

Published Jun 17, 2025
Length 55 Pages
SKU # EP20138565

Description

Austria’s tobacco market saw modest volume growth in 2024. Although public awareness of the health risks associated with smoking continued to rise, social acceptance of tobacco use declined only gradually. This s largely influenced by enduring cultural norms, entrenched smoking habits among certain population groups, political inertia, and the ongoing visibility of smoking in public social spaces such as outdoor dining areas.

Euromonitor International's Tobacco in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

55 Pages
Tobacco in Austria
Euromonitor International
June 2025
List Of Contents And Tables
TOBACCO IN AUSTRIA
EXECUTIVE SUMMARY
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2019-2024
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2019-2024
Table 3 Sales of Tobacco by Category: Value 2019-2024
Table 4 Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 5 Sales of Tobacco by Category: % Value Growth 2019-2024
Table 6 Forecast Sales of Tobacco by Category: Volume 2024-2029
Table 7 Forecast Sales of Tobacco by Category: Value 2024-2029
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for cigarettes remains surprisingly stable
Philip Morris retains leadership while JTI invests in premium segment with launch of Sobranie
Vending continues to win market share
PROSPECTS AND OPPORTUNITIES
Cross-border purchases will remain a key influencing factor
Government likely to maintain cautious approach to tobacco control
No groundbreaking innovations expected in cigarettes
TAXATION AND PRICING
Taxation rates
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 78 Sales of Cigarettes: Volume 2019-2024
Table 79 Sales of Cigarettes by Category: Value 2019-2024
Table 80 Sales of Cigarettes: % Volume Growth 2019-2024
Table 81 Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 82 Sales of Cigarettes by Blend: % Volume 2019-2024
Table 83 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 84 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 85 Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 86 Sales of Cigarettes by Price Band: % Volume 2019-2024
Table 87 NBO Company Shares of Cigarettes: % Volume 2020-2024
Table 88 LBN Brand Shares of Cigarettes: % Volume 2021-2024
Table 89 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
Table 90 Illicit Trade Estimate of Cigarettes: Volume 2019-2024
Table 91 Forecast Sales of Cigarettes: Volume 2024-2029
Table 92 Forecast Sales of Cigarettes by Category: Value 2024-2029
Table 93 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
Table 94 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
Table 95 Forecast Sales of Cigarettes by Blend: % Volume 2024-2029
Table 96 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2024-2029
Table 97 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2024-2029
Table 98 Forecast Sales of Cigarettes by Pack Size: % Volume 2024-2029
Table 99 Forecast Sales of Cigarettes by Price Band: % Volume 2024-2029
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cigars and cigarillos see modest growth, while fine cut tobacco continues to decline
Dannemann Group and JTI Austria GmbH defend their leading positions
Distribution is governed by strict state monopoly
PROSPECTS AND OPPORTUNITIES
Pessimistic outlook across all categories
Tax increases will further hinder demand for fine cut tobacco
Track & Trace compliance expands to cigars and cigarillos in 2025
CATEGORY DATA
Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
Table 14 Sales of Cigars by Size: % Volume 2019-2024
Table 15 Sales of Cigarillos by Price Platform 2019-2024
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2020-2024
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2021-2024
Table 18 NBO Company Shares of Cigars: % Volume 2020-2024
Table 19 LBN Brand Shares of Cigars: % Volume 2021-2024
Table 20 NBO Company Shares of Cigarillos: % Volume 2020-2024
Table 21 LBN Brand Shares of Cigarillos: % Volume 2021-2024
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2020-2024
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2021-2024
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2020-2024
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2021-2024
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2020-2024
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2021-2024
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2019-2024
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2019-2024
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2024-2029
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2024-2029
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2024-2029
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2024-2029
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN AUSTRIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
New generation nicotine products are still on the rise
Philip Morris continues to dominate heated tobacco while e-vapour remains highly competitive
Vending gains momentum, but tobacco specialists remain dominant channel
PROSPECTS AND OPPORTUNITIES
Alternative nicotine products set for continued growth
Stringent tobacco laws will be extended to non-tobacco products
Product innovation will focus on transition to closed system rechargeable devices
CATEGORY INDICATORS
Table 34 Number of Adult Vapers 2019-2024
CATEGORY DATA
Table 35 Sales of Smokeless Tobacco by Category: Volume 2019-2024
Table 36 Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 37 Sales of E-Vapour Products by Category: Volume 2019-2024
Table 38 Sales of E-Vapour Products by Category: % Volume Growth 2019-2024
Table 39 Sales of Tobacco Heating Devices: Volume 2019-2024
Table 40 Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 41 Sales of Heated Tobacco: Volume 2019-2024
Table 42 Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 43 Sales of Tobacco Free Oral Nicotine: Volume 2019-2024
Table 44 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2024
Table 45 Sales of Tobacco Free Oral Nicotine by Category: Value 2019-2024
Table 46 Sales of Tobacco Free Oral Nicotine: % Value Growth 2019-2024
Table 47 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 48 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
Table 49 Sales of E-Liquids by Nicotine Strength: % Value 2021-2024
Table 50 NBO Company Shares of Smokeless Tobacco: % Volume 2020-2024
Table 51 LBN Brand Shares of Smokeless Tobacco: % Volume 2021-2024
Table 52 NBO Company Shares of E-Vapour Products: % Value 2020-2024
Table 53 LBN Brand Shares of E-Vapour Products: % Value 2021-2024
Table 54 NBO Company Shares of Tobacco Heating Devices: % Volume 2020-2024
Table 55 LBN Brand Shares of Tobacco Heating Devices: % Volume 2021-2024
Table 56 NBO Company Shares of Heated Tobacco: % Volume 2020-2024
Table 57 LBN Brand Shares of Heated Tobacco: % Volume 2021-2024
Table 58 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2020-2024
Table 59 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2021-2024
Table 60 Distribution of Smokeless Tobacco by Format: % Volume 2019-2024
Table 61 Distribution of E-Vapour Products by Format: % Value 2019-2024
Table 62 Distribution of Tobacco Heating Devices by Format: % Volume 2019-2024
Table 63 Distribution of Heated Tobacco by Format: % Volume 2019-2024
Table 64 Forecast Sales of Smokeless Tobacco by Category: Volume 2024-2029
Table 65 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2024-2029
Table 66 Forecast Sales of E-Vapour Products by Category: Volume 2024-2029
Table 67 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2024-2029
Table 68 Forecast Sales of Tobacco Heating Devices: Volume 2024-2029
Table 69 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2024-2029
Table 70 Forecast Sales of Heated Tobacco: Volume 2024-2029
Table 71 Forecast Sales of Heated Tobacco: % Volume Growth 2024-2029
Table 72 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2024-2029
Table 73 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2024-2029
Table 74 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2024-2029
Table 75 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2024-2029
Table 76 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2024-2029
Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2024-2029

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