Report cover image

Sustainability in Japan

Publisher Euromonitor International
Published Aug 13, 2025
Length 44 Pages
SKU # EP20321040

Description

Despite nearly half of all consumers being concerned about climate change, less than 18% feel their sustainable actions can make a difference to the world. This means there is strong opportunity for brands to invest in actionable claims and sustainability awareness campaigns. The biggest type of sustainable consumer is the naturalist, but at less than 9% of consumers, this is comparatively low globally. However, 43% of naturalists are willing to pay more for apparel with sustainable attributes.

Euromonitor International’s Sustainability reports allows to hear the voice of the industry by exploring specific industry related trends, business campaigns, and attitudes and expectations for sustainability from industry leaders in 5 regions. Reports monitor the levels of sustainability adoption across countries and product categories. Reports also allows to discover where companies and brands lead in terms of a sustainable product portfolio and which ones are falling behind. Use it to learn more about consumers’ evolving attitudes, expectations and adoption of sustainability across key global markets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sustainability market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

44 Pages
Sustainability in Japan
Euromonitor International
August 2025
List Of Contents And Tables
SUSTAINABILITY IN JAPAN
SCOPE
CHART 1 Sustainability Country Report Scope 2025
KEY FINDINGS
CHART 2 Sustainability Country Report Main Findings 2025
INTRODUCTION
CHART 3 Sustainability Market in Japan: Key Metrics by Industry 2024
CONSUMER BEHAVIOUR
Environmental awareness
CHART 4 Consumers' Sustainability Awareness and Actions in Japan 2020-2025
Green actions
CHART 5 Consumers' Environmental Action in Japan 2025
Trust in green labels
CHART 6 Consumer Trust in Product Claims in Japan 2025
Shopping preferences
CHART 7 Consumer Circular Shopping Preferences in Japan 2025
Sustainable consumer types
CHART 8 Sustainable Consumer’s Types in Japan 2025
CHART 9 Zero Wasters: Largest Consumer Type in Japan 2025
MARKET SIZE AND PRODUCT PREVALENCE
CHART 10 Sustainability Market Size By Industry in Japan 2020-2024
CHART 11 Sustainability Product Prevalence by Industry in Japan 2020-2024
SUSTAINABLE PRODUCTS
CHART 12 Beauty and Personal Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Japan 2024
CHART 13 Soft Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Japan 2024
CHART 14 Staple Foods: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Japan 2024
CHART 15 Tissue and Hygiene: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Japan 2024
CHART 16 Consumer Health: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Japan 2024
CHART 17 Dairy Products and Alternatives: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Japan 2024
CHART 18 Cooking Ingredients and Meals: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Japan 2024
CHART 19 Pet Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Japan 2024
CHART 20 Snacks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Japan 2024
CHART 21 Home Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in apan 2024
CHART 22 Hot Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in Japan 2024
COMPETITOR ANALYSIS
CHART 23 Top 10 Companies: Company Sales of SKUs with Sustainability Attributes in Japan 2020-2024
CHART 24 Top 10 Companies: Sustainability Product Prevalence in Japan 2020-2024
SEIZING THE OPPORTUNITY – BY INDUSTRY
CHART 25 Beauty and Personal Care: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024
CHART 26 Soft Drinks: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024
CHART 27 Staple Foods: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024
CHART 28 Tissue and Hygiene: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024
CHART 29 Consumer Health: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024
CHART 30 Dairy Products and Alternatives: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024
CHART 31 Cooking Ingredients and Meals: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024
CHART 32 Pet Care: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024
CHART 33 Snacks: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024
CHART 34 Home Care: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024
CHART 35 Hot Drinks: Market Size of Top 10 Sustainability Attributes in Japan 2020-2024
SEIZING THE OPPORTUNITY – BY KEY ATTRIBUTE GROUP
CHART 36 No Artificial Ingredients Claims: Market Size of Sustainable Products Across Selected Countries 2020-2024
CHART 37 Sustainable Sourcing Claims: Market Size of Sustainable Products Across Selected Countries 2020-2024
CHART 38 Planet Friendly Claims: Market Size of Sustainable Products Across Selected Countries 2020-2024

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us