Sunglasses in Switzerland

Retail value sales of sunglasses are set to decline slightly in 2025, reflecting the high maturity and saturation of the category in Switzerland. While awareness of the importance of proper UV protection continues to rise, the growth potential remains limited, as most consumers already own at least one pair of sunglasses.

Euromonitor International's Sunglasses in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Sunglasses in Switzerland
Euromonitor International
June 2025
List Of Contents And Tables
SUNGLASSES IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Slight decline in value sales reflects category maturity and consumer prioritisation
EssilorLuxottica maintains its lead through broad brand portfolio and sustainability efforts
Sports-driven demand supports niche growth despite limited overall expansion
PROSPECTS AND OPPORTUNITIES
Gradual recovery expected, with affordability and versatility shaping purchase decisions
Enduring popularity of outdoor sports to support stable demand for protective eyewear
Eco-friendly materials and ethical production gain traction, though price remains a barrier
CATEGORY DATA
Table 1 Sales of Sunglasses: Volume 2020-2025
Table 2 Sales of Sunglasses: Value 2020-2025
Table 3 Sales of Sunglasses: % Volume Growth 2020-2025
Table 4 Sales of Sunglasses: % Value Growth 2020-2025
Table 5 NBO Company Shares of Sunglasses: % Value 2020-2024
Table 6 LBN Brand Shares of Sunglasses: % Value 2021-2024
Table 7 Distribution of Sunglasses by Format: % Value 2020-2025
Table 8 Forecast Sales of Sunglasses: Volume 2025-2030
Table 9 Forecast Sales of Sunglasses: Value 2025-2030
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2025-2030
Table 11 Forecast Sales of Sunglasses: % Value Growth 2025-2030
EYEWEAR IN SWITZERLAND
EXECUTIVE SUMMARY
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
MARKET DATA
Table 12 Sales of Eyewear by Category: Volume 2020-2025
Table 13 Sales of Eyewear by Category: Value 2020-2025
Table 14 Sales of Eyewear by Category: % Volume Growth 2020-2025
Table 15 Sales of Eyewear by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Eyewear: % Value 2020-2024
Table 17 LBN Brand Shares of Eyewear: % Value 2021-2024
Table 18 Distribution of Eyewear by Format: % Value 2020-2025
Table 19 Forecast Sales of Eyewear by Category: Volume 2025-2030
Table 20 Forecast Sales of Eyewear by Category: Value 2025-2030
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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