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Sunglasses in Italy

Publisher Euromonitor International
Published Jun 18, 2025
Length 21 Pages
SKU # EP20138453

Description

Value sales of sunglasses are expected to increase in Italy in current terms in 2025. The category is also set to return to volume growth during the year, thanks to Italy’s GDP being expected to grow by 0.7% in 2025 according to Euromonitor Consumers and Economics data. Private consumption is likely to strengthen, driven by low inflation and the continued recovery of disposable incomes and rising employment. In contrast to other eyewear products, sunglasses are not perceived as a medical device,...

Euromonitor International's Sunglasses in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Sunglasses in Italy
Euromonitor International
June 2025
List Of Contents And Tables
SUNGLASSES IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Volume growth set to resume for sunglasses in 2025
Luxottica leads despite share erosion
Athleisure and outdoor trends push sports sunglasses ahead of the market
PROSPECTS AND OPPORTUNITIES
Outlook for sunglasses remains sluggish despite economic recovery
Eyewear brands turn to celebrity power amid growing competition
Sunglasses expected to increasingly become an omnichannel category
CATEGORY DATA
Table 1 Sales of Sunglasses: Volume 2020-2025
Table 2 Sales of Sunglasses: Value 2020-2025
Table 3 Sales of Sunglasses: % Volume Growth 2020-2025
Table 4 Sales of Sunglasses: % Value Growth 2020-2025
Table 5 NBO Company Shares of Sunglasses: % Value 2020-2024
Table 6 LBN Brand Shares of Sunglasses: % Value 2021-2024
Table 7 Distribution of Sunglasses by Format: % Value 2020-2025
Table 8 Forecast Sales of Sunglasses: Volume 2025-2030
Table 9 Forecast Sales of Sunglasses: Value 2025-2030
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2025-2030
Table 11 Forecast Sales of Sunglasses: % Value Growth 2025-2030
EYEWEAR IN ITALY
EXECUTIVE SUMMARY
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
MARKET DATA
Table 12 Sales of Eyewear by Category: Volume 2020-2025
Table 13 Sales of Eyewear by Category: Value 2020-2025
Table 14 Sales of Eyewear by Category: % Volume Growth 2020-2025
Table 15 Sales of Eyewear by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Eyewear: % Value 2020-2024
Table 17 LBN Brand Shares of Eyewear: % Value 2021-2024
Table 18 Distribution of Eyewear by Format: % Value 2020-2025
Table 19 Forecast Sales of Eyewear by Category: Volume 2025-2030
Table 20 Forecast Sales of Eyewear by Category: Value 2025-2030
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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