Sunglasses in Brazil

Sunglasses in Brazil faces another challenging year in 2025. Sunglasses is expected to see the slowest retail volume and current value growth among the core categories in eyewear over 2025. In 2024, sunglasses was impacted by cautious consumer behaviour and a broader shift in purchasing priorities. The category showed signs of stable, but slow recovery, compared with contact lenses and prescription spectacle lenses. Euromonitor International's Sunglasses in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Sunglasses market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.


Sunglasses in Brazil
Euromonitor International
June 2025
List Of Contents And Tables
SUNGLASSES IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sunglasses continues to face challenges
Dual reality of the digital marketplace
Outdoor fitness and sports trends empower innovations
PROSPECTS AND OPPORTUNITIES
Fashion can help to reignite sunglasses
Tech-infused sunglasses to emerge but remain niche in Brazil
Potential big moves towards sustainability and sports-related sunglasses
CATEGORY DATA
Table 1 Sales of Sunglasses: Volume 2020-2025
Table 2 Sales of Sunglasses: Value 2020-2025
Table 3 Sales of Sunglasses: % Volume Growth 2020-2025
Table 4 Sales of Sunglasses: % Value Growth 2020-2025
Table 5 NBO Company Shares of Sunglasses: % Value 2020-2024
Table 6 LBN Brand Shares of Sunglasses: % Value 2021-2024
Table 7 Distribution of Sunglasses by Format: % Value 2020-2025
Table 8 Forecast Sales of Sunglasses: Volume 2025-2030
Table 9 Forecast Sales of Sunglasses: Value 2025-2030
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2025-2030
Table 11 Forecast Sales of Sunglasses: % Value Growth 2025-2030
EYEWEAR IN BRAZIL
EXECUTIVE SUMMARY
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
MARKET DATA
Table 12 Sales of Eyewear by Category: Volume 2020-2025
Table 13 Sales of Eyewear by Category: Value 2020-2025
Table 14 Sales of Eyewear by Category: % Volume Growth 2020-2025
Table 15 Sales of Eyewear by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Eyewear: % Value 2020-2024
Table 17 LBN Brand Shares of Eyewear: % Value 2021-2024
Table 18 Distribution of Eyewear by Format: % Value 2020-2025
Table 19 Forecast Sales of Eyewear by Category: Volume 2025-2030
Table 20 Forecast Sales of Eyewear by Category: Value 2025-2030
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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