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Sunglasses in the US

Publisher Euromonitor International
Published Jun 12, 2025
Length 19 Pages
SKU # EP20118758

Description

Sunglasses in the US is set to be the only major category in eyewear to see declines in retail volume and current value sales over 2025. Following the 2020 Coronavirus (COVID-19)-induced slump, strong rebounds in 2021 and 2022 were driven largely by luxury sunglasses and pent-up demand as consumers returned to outdoor activities. However, sunglasses in the US has since faced ongoing challenges. In 2023 and 2024, both retail volume and current value sales declined amidst rising living costs and c...

Euromonitor International's Sunglasses in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sunglasses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Sunglasses in the US
Euromonitor International
June 2025
List Of Contents And Tables
SUNGLASSES IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Renewed pressure on sunglasses amidst economic and trade headwinds
Luxottica US Holdings leverages the strength of the Ray-Ban and Prada brands to consolidate its leadership of sunglasses
Retail offline dominates but retail e-commerce rebounds
PROSPECTS AND OPPORTUNITIES
Economic headwinds to slow the recovery of sunglasses in the forecast period
Smart sunglasses on the rise as tech meets style
Sports and outdoor trends to ignite growth opportunities in sunglasses
CATEGORY DATA
Table 1 Sales of Sunglasses: Volume 2020-2025
Table 2 Sales of Sunglasses: Value 2020-2025
Table 3 Sales of Sunglasses: % Volume Growth 2020-2025
Table 4 Sales of Sunglasses: % Value Growth 2020-2025
Table 5 NBO Company Shares of Sunglasses: % Value 2020-2024
Table 6 LBN Brand Shares of Sunglasses: % Value 2021-2024
Table 7 Distribution of Sunglasses by Format: % Value 2020-2025
Table 8 Forecast Sales of Sunglasses: Volume 2025-2030
Table 9 Forecast Sales of Sunglasses: Value 2025-2030
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2025-2030
Table 11 Forecast Sales of Sunglasses: % Value Growth 2025-2030
EYEWEAR IN THE US
EXECUTIVE SUMMARY
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
MARKET DATA
Table 12 Sales of Eyewear by Category: Volume 2020-2025
Table 13 Sales of Eyewear by Category: Value 2020-2025
Table 14 Sales of Eyewear by Category: % Volume Growth 2020-2025
Table 15 Sales of Eyewear by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Eyewear: % Value 2020-2024
Table 17 LBN Brand Shares of Eyewear: % Value 2021-2024
Table 18 Distribution of Eyewear by Format: % Value 2020-2025
Table 19 Forecast Sales of Eyewear by Category: Volume 2025-2030
Table 20 Forecast Sales of Eyewear by Category: Value 2025-2030
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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