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Sugar and Sweeteners in Germany

Publisher Euromonitor International
Published Jan 20, 2026
Length 19 Pages
SKU # EP20807711

Description

Total volume sales of sugar and sweeteners in Germany recorded only marginal growth in 2025 as health concerns continued to curb refined sugar intake. Demand increasingly shifted towards natural and low-calorie alternatives, supported by the BMEL’s National Reduction and Innovation Strategy for Sugar - particularly in applications such as beverages, dairy and bakery. Budget caution also influenced purchasing, strengthening the role of private label and larger pack sizes across the retail channel...

Euromonitor International's Sugar and Sweeteners in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sugar and Sweeteners market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Sugar and Sweeteners in Germany
Euromonitor International
January 2026
List Of Contents And Tables
SUGAR AND SWEETENERS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Reformulation and moderation kept sugar and sweeteners near flat in 2025
INDUSTRY PERFORMANCE
Health-conscious consumption reduces sugar intake
Value-oriented purchasing and rise of private label
WHAT’S NEXT?
Innovation in low-calorie and functional sweeteners
Expansion of private label offerings
Summary 1 Major Processors of Sugar and Sweeteners 2025
CATEGORY DATA
Table 1 Total Sales of Sugar and Sweeteners: Total Volume 2020-2025
Table 2 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Sugar and Sweeteners: Volume 2020-2025
Table 4 Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025
Table 5 Retail Sales of Sugar and Sweeteners: Value 2020-2025
Table 6 Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
Table 7 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2025-2030
Table 9 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Sugar and Sweeteners: Volume 2025-2030
Table 11 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Sugar and Sweeteners: Value 2025-2030
Table 13 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN GERMANY
EXECUTIVE SUMMARY
Foodservice revival reshapes fresh food demand in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Eggs leads growth within fresh foods in 2025, while foodservice outpaces retail
Meat suffers as consumers shift towards plant-based diets
Health and sustainability concerns continue to shape progress and innovation
WHAT’S NEXT?
Flat growth forecast for fresh food in Germany
Prevailing trends will drive development, offering potential for growth
CHANNELS
Supermarkets leads overall retail distribution, benefiting for expanding organic offerings
Discounters rises as consumers focus on value for money
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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