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Sugar Confectionery in Kenya

Publisher Euromonitor International
Published Jul 30, 2025
Length 18 Pages
SKU # EP20287508

Description

Sugar confectionery is expected to register both healthy current value and volume growth in Kenya in 2025, driven by affordability, impulse appeal, and strong presence across both traditional and modern retail. Boiled sweets continued to lead, thanks to their price stability and wide distribution, with brands like KSL and Mountain Mint offering consistent value. Lollipops also perform well, with local brands such as Kenafric’s Lotta and Muzuri’s Big Daddy maintaining strong shelf presence and b...

Euromonitor International's Sugar Confectionery in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Boiled Sweets, Chewy Candies, Gummies and Jellies, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Sugar Confectionery, Toffees, Caramels and Nougat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sugar Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Sugar Confectionery in Kenya
Euromonitor International
July 2025
List Of Contents And Tables
SUGAR CONFECTIONERY IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy volume growth sustained by affordability
Local players continue to lead
Small local grocers continue to dominate
PROSPECTS AND OPPORTUNITIES
Continuing healthy growth, due to affordability
Digital space slowly gains relevance
Sustainability and healthier positioning still low on the agenda
CATEGORY DATA
Table 1 Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 2 Sales of Sugar Confectionery by Category: Value 2020-2025
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
Table 5 Sales of Chewy Candies by Type: % Value 2020-2025
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
Table 8 Distribution of Sugar Confectionery by Format: % Value 2020-2025
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030
SNACKS IN KENYA
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 13 Sales of Snacks by Category: Volume 2020-2025
Table 14 Sales of Snacks by Category: Value 2020-2025
Table 15 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 16 Sales of Snacks by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Snacks: % Value 2021-2025
Table 18 LBN Brand Shares of Snacks: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Snacks by Format: % Value 2020-2025
Table 21 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 22 Forecast Sales of Snacks by Category: Value 2025-2030
Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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