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Need States in Nicotine and Cannabis

Publisher Euromonitor International
Published Jan 12, 2024
Length 34 Pages
SKU # EP18435613

Description

Need States in Nicotine and Cannabis


Increasingly substance-literate consumers are engaging with greater intensity with outcome-orientated positionings in cannabis and newer nicotine formats – a phenomenon which has clear consequences for the way in which manufacturers in these industries need to innovate, develop and market their products. This framework also offers cannabis brand owners, in particular, a means of demystifying consumption for newer entrants, which will fuel longer term category growth.

Euromonitor International’s Need States in Nicotine and Cannabis Global report is designed specifically for current and potential stakeholders in the emerging legal cannabis market. It seeks to provide an in-depth overview of the size and scope of the global cannabis environment, examining the historic and future market trends. Delving into the forces shaping the emerging legal industry including regulatory momentum, dynamics of current illicit consumption, changing consumer behaviour and corporate activity, the report identifies opportunities and challenges across medical, adult-use cannabis and CBD. Forecasts in the reports are available to 2027. 

Product coverage: Adult-Use Cannabis, CBD, Medical Cannabis.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cannabis market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

34 Pages
Introduction
Complexity and inexperience drive resonance
Mood modulation at the heart of nicotine and cannabis need states
Need state framework drives innovation
Barriers to need states in nicotine and cannabis
Conclusion

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