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Starchy Roots in the United Kingdom

Publisher Euromonitor International
Published Dec 18, 2025
Length 19 Pages
SKU # EP20677014

Description

Price stability helps to boost sales of starchy roots in 2025. Potatoes remained the core focus of the category with this highly versatile product benefiting from the increasing focus on home cooking. Nonetheless, despite delivering growth in 2025, potatoes remain highly susceptible to climate change and other growing challenges. Producers are focusing on developing more stable and sustainable production techniques to ensure a steady supply of potatoes is maintained.

Euromonitor International's Starchy Roots in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.


Product coverage: Cassava, Other Roots, Potatoes, Sweet Potatoes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Starchy Roots market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Starchy Roots in the United Kingdom
Euromonitor International
December 2025
List Of Contents And Tables
STARCHY ROOTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
22025 DEVELOPMENTS
Potatoes props up the market with a healthy, versatile and affordable offering
INDUSTRY PERFORMANCE
Potatoes driving growth as prices stabilise and home cooking trend boosts sales
Competition from frozen processed potatoes persists amid demand for convenience
WHAT’S NEXT?
Weather volatility and irrigation costs put pressure on potato producers
New potato varieties and regenerative farming aim to cut costs
Summary 1 Major Processors of Starchy Roots 2025
CATEGORY DATA
Table 1 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
Table 2 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Starchy Roots by Category: Volume 2020-2025
Table 4 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Starchy Roots by Category: Value 2020-2025
Table 6 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
Table 9 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Fresh food sees solid growth in 2025 despite headwinds
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Fresh food sales influenced by economic pressures and health concerns in 2025
Financial pressures push consumers to favour cheaper alternatives
Despite supply pressures demand for many fresh foods remains strong
WHAT’S NEXT?
Positive outlook for the UK’s fresh food market
Healthy eating campaigns should benefit fresh food sales
Sustainability a growing concern
CHANNELS
Supermarkets, hypermarkets and discounters dominate sales of fresh food
Sustainability adds value to the market
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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