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Starchy Roots in Morocco

Publisher Euromonitor International
Published Jan 22, 2026
Length 19 Pages
SKU # EP20807496

Description

Potatoes remain a central ingredient to the local diet, with their versatility meaning they appear in a wide range of traditional and modern dishes. Potatoes are also widely used in the foodservice channel, especially fast food restaurants. Other types of starchy roots have limited demand, which is linked to a lack of distribution and awareness for these products. Thanks to a strong harvest year the price of potatoes declined slightly in 2025 which helped to boost demand.

Euromonitor International's Starchy Roots in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2021-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.


Product coverage: Cassava, Other Roots, Potatoes, Sweet Potatoes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Starchy Roots market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Starchy Roots in Morocco
Euromonitor International
January 2026
List Of Contents And Tables
STARCHY ROOTS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Potatoes remain a staple of the Moroccan diet
INDUSTRY PERFORMANCE
All eyes on potatoes after a strong harvest year
Beetroot trending as a healthy and affordable ingredient
WHAT’S NEXT?
Potatoes set to remain a key component of the local diet
Climate change the main threat to the future of starchy roots
Summary 1 Major Processors of Starchy Roots 2025
CATEGORY DATA
Table 1 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
Table 2 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Starchy Roots by Category: Volume 2020-2025
Table 4 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Starchy Roots by Category: Value 2020-2025
Table 6 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
Table 9 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN MOROCCO
EXECUTIVE SUMMARY
Fresh food sales rise in 2025 despite economic headwinds
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Food prices rise as Morocco sees a drop in the local production of fresh foods
Affordability has a big impact on the fresh food market
Sales of nuts and pulses report robust growth
WHAT’S NEXT?
Sales of fresh food set to rise over the forecast period despite economic challenges
Focus on healthy eating should benefit some fresh food categories
Morocco’s organic fresh food market positioned for expansion
CHANNELS
Small local grocers remain key to sales of fresh food in Morocco
Supermarkets and discounters investing in expansion plans
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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