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Starchy Roots in Japan

Publisher Euromonitor International
Published Dec 05, 2025
Length 20 Pages
SKU # EP20638831

Description

Increase in foodservice sales helps to offset the ongoing decline in retail volume sales of starchy roots in 2025. An increase in dining out among locals and rising tourism numbers boost foodservice sales while retail demand is undermined by rising costs, increased demand for convenience and Japan’s shrinking population. Over the forecast period, players could place more focus on pushing “imperfect” produce to help alleviate supply pressures and to reduce prices for consumers.

Euromonitor International's Starchy Roots in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.


Product coverage: Cassava, Other Roots, Potatoes, Sweet Potatoes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Starchy Roots market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Starchy Roots in Japan
Euromonitor International
December 2025
List Of Contents And Tables
STARCHY ROOTS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Polarised performances seen from starchy roots in foodservice and retail channels
INDUSTRY PERFORMANCE
Increase in foodservice demand helps offset decline in retail volume sales in 2025
Smaller packaging formats align with changing household demographics
WHAT’S NEXT?
Sweet potatoes set to bring some optimism to the market
Imperfect starchy roots could find appeal among price-sensitive consumers
Summary 1 Major Processors of Starchy Roots 2025
CATEGORY DATA
Table 1 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
Table 2 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Starchy Roots by Category: Volume 2020-2025
Table 4 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Starchy Roots by Category: Value 2020-2025
Table 6 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
Table 9 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN JAPAN
EXECUTIVE SUMMARY
Rising prices and a shrinking population limit growth opportunities in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Fresh food sees mixed results in 2025 as foodservice outperforms retail growth
Smaller households and the search for convenience informs market demand
Economic pressures forcing players to rethink their strategies
WHAT’S NEXT?
The search for convenient meal solutions and an ageing population set to restrict growth
“Imperfect” produce could deliver growth opportunities
E-commerce still full of potential but store-based retailers will remain dominant
CHANNELS
Supermarkets continue to dominate but other channels make inroads
Retail e-commerce still full of potential despite reduced growth opportunities
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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