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Staple Foods in Vietnam

Publisher Euromonitor International
Published Dec 18, 2025
Length 74 Pages
SKU # EP20677054

Description

In Vietnam, value sales of staple foods increased in 2025, supported by steady demand for everyday essentials that households are reluctant to cut back on. Producers largely avoided sharp price rises, while the temporary VAT reduction to 8% through end-2026 helped cushion inflation pressure and protect purchasing power. Even so, affordability remained a key concern, encouraging greater promotion hunting, downtrading and growing interest in private label in large retail chains. At the same time,...

Euromonitor International's Staple Foods in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

74 Pages
Staple Foods in Vietnam
Euromonitor International
December 2025
List Of Contents And Tables
STAPLE FOODS IN VIETNAM
EXECUTIVE SUMMARY
Essentials remain resilient amid cost pressures and health-led upgrades
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Essential nature of staple foods ensure stable demand in 2025
Affordability remains key concern for local consumers
Sustainability trend slowly gains ground in 2025
WHAT’S NEXT?
Forecast period will see continued demand for staple foods
Food safety to see stricter controls in forecast period
Stakeholders increase focus on sustainable development
COMPETITIVE LANDSCAPE
Acecook leads, focusing on expansion and sustainability
Masan benefits from broad portfolio, while South Korean players gain greater visibility in Vietnam
CHANNELS
Shoppers still prefer to frequent local neighbourhood stores
E-commerce and modern grocery channel steal share from small local grocers
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience and gifting keep baked goods demand steady
INDUSTRY PERFORMANCE
Cultural lifestyle and product accessibility support stable demand in 2025
Bread drives overall growth, while prices remain favourable
WHAT’S NEXT?
Cultural gifting trend will continue to support stable demand
Better-for-you variants set to expand over forecast period
Manufacturers to invest more in sustainability efforts
COMPETITIVE LANDSCAPE
Global companies lead through product innovation and investment in local manufacturing facilities
Orion Food benefits from strong investment in marketing and engagement
CHANNELS
Small local grocers continues to lead distribution despite regulatory pressure
E-commerce rises though comes under stricter regulations
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Urban health routines lift breakfast cereals
INDUSTRY PERFORMANCE
Demand expands from low base and cross-category interest
Healthy perception of oats supports growth in hot cereals
WHAT’S NEXT?
Rising health awareness to push growth in breakfast cereals
Muesli and granola benefits from health positioning of nuts
Imported products intensify competition
COMPETITIVE LANDSCAPE
Global companies lead thanks to long-standing history and global brand reputation
Iconic status of Kellog’s brand ensures robust rises for Kellanova
CHANNELS
Supermarkets leads distribution through convenience, broad array and access to imported products
E-commerce under heightened government scrutiny, but still posts rapid growth in 2025
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Plant-forward options and format innovation support value growth
INDUSTRY PERFORMANCE
Local players see dynamic performance thanks to local knowledge
Tofu and derivatives drive overall category growth
WHAT’S NEXT?
Growth set to continue as producers innovate, consumers get busier and infrastructure improves
Tighter controls over food safety
Sustainability concerns accelerate, shaping future development
COMPETITIVE LANDSCAPE
Long-standing brands continue to lead though face rising competition
Masan expands into category, boosting dynamism and intensifying competition
CHANNELS
Small local grocers continues to dominate distribution, while e-commerce rises rapidly
E-commerce benefits from broader offer on third-party platforms
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Canned fruit gains new occasions through café culture
INDUSTRY PERFORMANCE
Shelf stable fruit remains key driver in 2025
Fruit-based tea attracts rising interest in Vietnam, supporting sales in specific segments
WHAT’S NEXT?
Fresh food alternatives present rising competitive threat
Product origin increasingly scrutinised by consumers
Foodservice channel set to create aspirational demand
COMPETITIVE LANDSCAPE
Del Monte leads through high brand awareness and trust, while local companies compete through pricing
Halong Canned Food declines in 2025
CHANNELS
Small local grocers continues to lead thanks to accessibility and affordability
Online shopping becomes more ingrained in local lifestyles
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Everyday staples underpin growth as branded rice gains traction
INDUSTRY PERFORMANCE
Rice sees stable demand thanks to daily consumption
Consumers increasingly opt for branded rice variants
WHAT’S NEXT?
Shift from unbranded to branded products for higher safety and quality assurance
Premiumisation trend set to accelerate
Sustainability-focused products and initiatives will expand with support from both government and manufacturers
COMPETITIVE LANDSCAPE
Major players in instant noodles lead overall category
Masan enjoys robust rises in 2025
CHANNELS
Small local grocers leads retail distribution for rice, pasta and noodles in Vietnam
E-commerce benefits from greater engagement through social commerce
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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