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Staple Foods in Tanzania

Publisher Euromonitor International
Published Jan 22, 2026
Length 48 Pages
SKU # EP20808002

Description

Demand for staple foods in Tanzania is impacted by urbanisation, rising disposable incomes, and growing support for locally-produced products. Consumers remain price-sensitive, balancing between local staples, imported products, and fresh alternatives. Small local grocers dominate distribution, while hypermarkets is the fastest-growing channel, offering modern infrastructure for chilled and frozen goods. Government policies on fortification and food labelling are influencing production practices...

Euromonitor International's Staple Foods in Tanzania report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

48 Pages
Staple Foods in Tanzania
Euromonitor International
January 2026
List Of Contents And Tables
STAPLE FOODS IN TANZANIA
EXECUTIVE SUMMARY
Urbanisation, local production and government nutrition policies shape consumption
KEY DATA FINDINGS
INDUSTRY PEFORMANCE
Continued growth amid rising prices
“Made in Tanzania” relaunch strengthens support for local production
Health and nutrition regulations impact staple foods
WHAT’S NEXT?
Digital engagement to boost growth
Government support to drive local production
Tanzania targets food labelling and excise measures to promote healthier diets
COMPETITIVE LANDSCAPE
Bakhresa Group leads staple foods
Pasta players gain traction
CHANNELS
Small local grocers dominate sales
Hypermarkets represents fastest-growing channel
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2020-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BAKED GOODS
Key Data Findings
2025 Developments
Shift towards premium leavened bread varieties
Industry Performance
Continued growth amid supply challenges, with leavened bread dominating sales
Urbanisation drives shift towards packaged leavened bread
What’s Next?
Continued expansion for baked goods
Niche, premium products will boost value growth
Local and global players to drive rapid innovation
Competitve Landscape
Bakhresa Group leads fragmented landscape
Royal Oven expands through franchise model
Channels
Small local grocers remains dominant channel for baked goods
Supermarkets and hypermarkets drive growth from low base
Category Data
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Baked Goods: % Value 2020-2025
Table 18 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 19 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 20 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
BREAKFAST CEREALS
Consumption remains limited to relatively affluent consumers
Robust growth in 2025, driven by urban affluence and imports
Hot cereals lead growth
Nutritious, convenient breakfast cereals will gain momentum
Fortification policies will create opportunities for local brands
Digitalisation will drive growth
Competitive Landscape
Kellanova leads breakfast cereals
Smaller players make strides
Small local grocers remain essential, despite importance of modern retail for imported brands
Hypermarkets gain traction in affluent urban areas
Table 23 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 24 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 26 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 27 NBO Company Shares of Breakfast Cereals: % Value 2020-2025
Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 29 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 30 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 31 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 32 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT
Consumption remains limited due to price constraints and limited distribution
Processed meat and seafood remain niche products
Chilled processed red meat is largest and most dynamic category
Processed meat and seafood will remain niche, despite continued growth
Health awareness and packaging will impact demand for processed seafood
Rise in local production could boost demand
Chin Huay leads sales
Tung Chingco Manufacturing Corporation gains traction in shelf stable seafood with Ligo brand
Small local grocers remains leading channel despite lack of cold storage facilities
Small local grocers gain share
Table 33 Sales of Processed Meat, >?Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 34 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2025
Table 38 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 39 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 40 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 41 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2025-2030
Table 43 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2025-2030
PROCESSED FRUIT AND VEGETABLES
Processed fruit and vegetables remains undeveloped, due to preference for fresh produce
Demand remains driven by relatively affluent consumers
Shelf stable vegetables drive growth as frozen products remain niche
Rising urban demand will support growth
Processed fruit and benefits can harness year-round nutritional benefits
Scope for improvements in local production, but challenges remain
American Garden Products Inc leads sales
Smaller players see strong growth, led by Shoppers Supermarkets’ private label line
Small local grocers remain key for shelf stable products
Small local grocers gain traction
Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2025
Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
RICE, PASTA AND NOODLES
Rice remains key meal ingredient while noodles and pasta gain traction amongst urban consumers
Rice remains key staple amongst all income groups
Noodles grow in popularity amongst young, urban consumers
Urbanisation and rising incomes to drive growth
Rising health awareness will fuel demand for wholegrain and gluten-free offerings
Instant noodle pouches will continue to show dynamism
AKTZ benefits from offering attractive prices and its widening distribution
Tanzania Pasta Industries makes strides while GSM Spaghetti gains visibility
Small local grocers lead sales
Shift away from informal retail favours small local grocers
Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 55 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2025
Table 59 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 60 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 61 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 62 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 63 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030

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