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Staple Foods in Saudi Arabia

Publisher Euromonitor International
Published Nov 13, 2025
Length 66 Pages
SKU # EP20589701

Description

Staple foods sees strong and steady growth in retail volume and current value terms in Saudi Arabia in 2025. These products remain core components of regular meal times, although many households remain price-sensitive with this dictating their purchasing behaviour. The kingdom’s Saudisation policy continues to influence the market, driving a shift towards local production and packing.

Euromonitor International's Staple Foods in Saudi Arabia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

66 Pages
Staple Foods in Saudi Arabia
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN SAUDI ARABIA
EXECUTIVE SUMMARY
Despite ongoing price sensitivity demand for staple foods remains robust
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Sales see steady growth with little change in consumer purchasing behaviour
Value remains the key consideration in many purchasing decisions
Saudisation policy favouring local production
WHAT’S NEXT?
Key staples will remain at the heart of the market
Competition set to intensify as the market evolves
Distribution landscape shifting towards an omnichannel approach
COMPETITIVE LANDSCAPE
Artisanal baked goods lead the market
Competition remains lively as players invest in production improvements and marketing
CHANNELS
Supermarkets and hypermarkets dominate sales
Discounters and e-commerce carving out a share in the market
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Bread remains at the heart of most family meals
Fresh flat bread remains at the heart of Saudi mealtimes despite financial pressures
Unpackaged flat bread the clear winner
WHAT’S NEXT?
Steady growth set to be led by fresh bread and a wider choice of products
Simpler recipes and more use of wholegrains as consumers look for healthier options
Improved planning should help reduce waste
COMPETITIVE LANDSCAPE
Artisanal dominates baked goods
Deemah finding success with its packaged cakes
CHANNELS
Supermarkets remains the key distribution channel thanks to its broad offer
Retail e-commerce making inroads as services improve
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Breakfast cereals remain a key feature of Saudi morning routines
INDUSTRY PERFORMANCE
Sales rise thanks to the convenience of breakfast cereals in busy morning routines
Hot cereals thriving thanks to new product development and their healthy image
WHAT’S NEXT?
Steady growth predicted for breakfast cereals fuelled by hot cereals and flakes
Health and wellness, simpler recipes and cleaner labels
Better planning should mean less waste
COMPETITIVE LANDSCAPE
Quaker leads with tried and tested oats
Kellanova sees strong growth with familiar and popular brand portfolio
CHANNELS
Supermarkets lead thanks to a broad offer and frequent promotions
E-commerce provides a convenient solution for reorders
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales continue to rise thanks to the key role of poultry and tuna in the Saudi diet
INDUSTRY PERFORMANCE
Processed meat and seafood remain a key feature of Saudi meals
Frozen processed poultry successfully taps into local consumption habits
WHAT’S NEXT?
Sales will rise, led by poultry and shelf stable seafood
Health focus shifts to cleaner labels and lighter seasonings
Local supply and cold-chain upgrades should boost sales and online availability
COMPETITIVE LANDSCAPE
National Food Co leads
Tanmiah benefiting from investment in expanding its production capacity
CHANNELS
Supermarkets lead thanks to a wide offer and frequent promotions
Trust in e-commerce grows fuelling online sales
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Versatility and value at the heart of demand for processed fruit and vegetables
INDUSTRY PERFORMANCE
Consumers stockpile shelf stable products as an affordable and convenient ingredient
Versatility of shelf stable vegetables and tomatoes fuels demand
WHAT’S NEXT?
Sales will continue to rise, led by frozen vegetables and core pantry staples
Health and simplicity will shape launches and pack formats
Local supply chains set to improve with a growing focus on sustainability
COMPETITIVE LANDSCAPE
California Garden retains a strong lead in 2025 with popular favourites
Al Munajjam tapping into the demand for convenient and quick meals and sides
CHANNELS
Modern grocery retailers increase their dominance in 2025
E-commerce thriving thanks to the promise of offering convenience and value
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN SAUDI ARABIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rice remains the core staple but rice and noodles receiving strong interest
INDUSTRY PERFORMANCE
Rice remains the dominant category but pasta sales are on the rise
Instant noodle pouches winning favour with low prices and quick cooking time
WHAT’S NEXT?
Bright outlook for rice, pasta and noodles
Health focus will reward simpler recipes and lighter cooking
Local operations and digital tools should help drive the next growth phase
COMPETITIVE LANDSCAPE
Abu Kas holds the lead with popular line of basmati rice
Korean noodles see a surge in demand from younger consumers
CHANNELS
Supermarkets and hypermarkets dominate with a broad offer and competitive prices
E-commerce seeing improvements with consumers attracted to its increasing convenience
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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