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Staple Foods in Norway

Publisher Euromonitor International
Published Nov 26, 2025
Length 71 Pages
SKU # EP20639441

Description

Value sales of staple foods rose in 2025, driven by a combination of higher average unit prices and continued shifts in Norwegian food culture. Consumers increasingly prioritised balanced and nutritious diets, prompting stronger engagement with staples that align with health, wellness, and naturalness trends. This included greater interest in whole grains, legumes, minimally processed products, and plant-forward options that complement more active lifestyles. At the same time, the long-standing...

Euromonitor International's Staple Foods in Norway report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

71 Pages
Staple Foods in Norway
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN NORWAY
EXECUTIVE SUMMARY
Rising interest in healthier, more sustainable choices supports positive value growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience, health considerations and cost-consciousness shape staple foods consumption
Local sourcing and the New Nordic ethos fuel interest in traditional and plant-forward staples
Growing focus on sustainable dietary choices reshapes demand patterns
WHAT’S NEXT?
Stable value growth expected as health, sustainability and product variety continue to influence demand
More targeted health and wellness innovation emerges as consumers seek functional benefits
Distribution evolves as e-commerce strengthens and sustainability shapes supply chain strategies
COMPETITIVE LANDSCAPE
Established domestic players maintain leadership through strong sourcing and trusted local brands
Premium organic producers and private label intensify competitive pressure
CHANNELS
Supermarkets retain a dominant role due to broad assortments and strong shopper loyalty
Retail e-commerce accelerates as digital habits persist and assortment breadth expands
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Freshness, indulgence and health-centred innovation drive positive category momentum
INDUSTRY PERFORMANCE
Demand rises as consumers balance tradition with healthier and more premium bakery choices
Unpackaged pastries gain traction as consumers seek freshness, craftsmanship and convenience
Rising costs of key ingredients influence assortment choices and fuel interest in local and simpler recipes
WHAT’S NEXT?
Steady growth expected as innovation in health, convenience and sustainability shapes category evolution
Health and wellness trends encourage reformulation and cleaner labels
Technology and sustainability reshape production, distribution and product innovation
COMPETITIVE LANDSCAPE
Market leaders benefit from extensive networks, product breadth and sustained innovation
Traditional specialists gain momentum through premiumisation, heritage and high-quality ingredients
CHANNELS
Supermarkets remain the central distribution hub due to strong availability and broad assortments
Retail e-commerce accelerates as digital shopping habits strengthen and wider assortments become available
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health-conscious choices and value-for-money steer a cautiously recovering category
INDUSTRY PERFORMANCE
Category recovery remains modest as competition from alternative breakfasts and market maturity limit upside
Muesli and granola thrive on Nordic food culture, clean-label positioning and retailer support
Private label and discount retailers consolidate their role as everyday cereal providers
WHAT’S NEXT?
Steady, health-led growth anticipated as regulation, private label and sustainability shape development
Natural ingredients, whole grains and gut health benefits steer product innovation
Regulatory change and sustainability commitments encourage reformulation and responsible sourcing
COMPETITIVE LANDSCAPE
Lantmännen Cerealia strengthens its leadership through Nordic heritage, health positioning and climate programmes
Bonaventura leverages local oats, granola innovation and strong logistics to widen its presence
CHANNELS
Discount retailers gain prominence as value-focused families embrace private label cereals
Supermarkets and e-commerce extend reach through broader assortments and added convenience
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shifting protein preferences, sustainability expectations and innovation drive a structurally evolving market
INDUSTRY PERFORMANCE
Category growth supported by health-led choices and innovation in more sustainable protein formats
Chilled and frozen substitutes become the most dynamic segment as sustainable protein technology accelerates
Value-focused behaviour strengthens private label and reinforces demand for affordable processed seafood and meat
WHAT’S NEXT?
Steady growth expected as consumers balance health, sustainability and convenience in future protein choices
Health and wellness priorities accelerate reformulation and cleaner-label innovation across all protein formats
Sustainability, circular economy investments and digitalised production set the direction for technological advancement
COMPETITIVE LANDSCAPE
Nortura strengthens its position through vertically integrated production and sustainability-focused modernisation
Brødr Ringstad stands out through artisanal quality, local sourcing and adaptability to premiumisation trends
CHANNELS
Supermarkets remain the dominant channel due to convenience, trust and strong sustainability credentials
E-commerce expands rapidly as convenience, personalisation and reliable logistics attract modern households
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience, health and sustainability shape engagement with frozen and shelf-stable produce
INDUSTRY PERFORMANCE
Demand for convenient, nutritious and climate-friendly produce lifts category performance
Frozen processed potatoes lead growth as urban and single-person households prioritise ease and versatility
Rising interest in functional, minimally processed plant-based staples strengthens demand for frozen and ambient vegetables
WHAT’S NEXT?
Convenience, sustainability and functional nutrition will underpin steady category growth
Health and wellness priorities encourage cleaner labels, functional benefits and minimally processed formats
Regulation, food-tech advancements and sustainability commitments support long-term resilience
COMPETITIVE LANDSCAPE
NorgesGruppen maintains leadership through scale, supply chain resilience and private label strength
Dole Bama stands out for agility, supply chain diversification and sustainability commitment
CHANNELS
Discounters drive growth by combining affordability, transparency and expanded frozen ranges
E-commerce expands rapidly as convenience, personalisation and sustainability reshape shopping habits
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN NORWAY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience, multicultural eating habits and health-focused innovation lift category engagement
INDUSTRY PERFORMANCE
Broader adoption of convenient and diverse meal components supports steady value gains
Plain noodles outperform thanks to versatility, clean eating trends and rising popularity of Asian cuisines
Rising interest in premium and specialty pasta supports diversification across formats and price tiers
WHAT’S NEXT?
Premiumisation, multicultural flavours and convenience-focused innovation to drive future category growth
Health and wellness trends expand opportunities for functional, minimally processed and allergen-friendly formats
Sustainability strategies and technological advancements reshape sourcing, packaging and production
COMPETITIVE LANDSCAPE
Orkla Foods Norge strengthens leadership through wide assortment, health-focused innovation and strong retail partnerships
Oluf Lorentzen stands out for dynamic expansion in ethnic, organic and convenience-led noodle and rice assortments
CHANNELS
Discounters lead distribution by aligning affordability, private label quality and everyday convenience
Retail e-commerce expands as consumers seek broader choice, convenience and niche assortments
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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