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Staple Foods in Laos

Publisher Euromonitor International
Published Jan 20, 2026
Length 51 Pages
SKU # EP20808023

Description

In 2025, the staple foods market in Laos recorded healthy volume growth, supported by demand for essential products such as noodles, instant noodles, pasta, processed meat, and baked goods. As food inflation and cost-of-living pressures continued, affordability remained the top priority for most Lao consumers in the year. This led to rising demand for smaller pack sizes, price promotions, and value brands, especially among rural and low-income households.

Euromonitor International's Staple Foods in Laos report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

51 Pages
Staple Foods in Laos
Euromonitor International
January 2026
List Of Contents And Tables
STAPLE FOODS IN LAOS
EXECUTIVE SUMMARY
As food inflation and cost-of-living pressures continue, affordability remains a priority
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Rising demand for convenient and ready-to-eat products
Private label gains ground
Expansion of convenience stores
WHAT’S NEXT?
Growth driven by population growth, urbanisation, and evolving consumer lifestyles
Challenge of strong price sensitivity, rising production costs and limited distribution in rural areas
E-commerce growth as digital platforms expand and logistics services improve
COMPETITIVE LANDSCAPE
Royal Food leads, closely followed by Charoen Pokphand Produce
Dynamic companies respond quickly to changing consumer needs
CHANNELS
Traditional channels remain the backbone of staple foods distribution
Significant expansion of 7-Eleven stores
E-commerce potential in urban areas
CHART 1 Staple Foods: Supermarket
CHART 2 Staple Foods: Supermarket
CHART 3 Staple Foods: Supermarket
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2020-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BAKED GOODS
Key Data Findings
2025 Developments
Packaged baked goods remains a developing category in 2025
Industry Performance
Fresh bakery products continue to dominate
Growth supported by urbanisation and expansion of convenience stores
What’s Next?
Urbanisation, changing lifestyles and the expansion of convenience stores ensure future growth
Steady expansion of healthier options in urban areas
Adoption of greener packaging solutions as sustainability concerns rise in urban areas
Competitive Landscape
Farmhouse brand enjoys strong brand recognition and trust among Lao consumers
Importance of competitive pricing
Channels
Small local grocers lead
Expansion of on-demand delivery services
Category Data
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Baked Goods: % Value 2020-2025
Table 18 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 19 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 20 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
BREAKFAST CEREALS
Breakfast cereals remains a niche category of staple foods
Urbanisation and rising demand for convenient breakfast options fuel volume growth
High prices and limited consumer awareness constrain category expansion
Positive future linked to convenience, increasing affordability and educational marketing
Health and wellness trend to shape consumer choices
Nestlé leads, offering a wide range of products and multiple pack sizes
Younger Farm increasingly popular among young, urban, health-conscious consumers
Increasing visibility and accessibility of cereals
E-commerce and direct delivery benefit from rising smartphone usage and the growth of on-demand apps
Table 23 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 24 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 26 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 27 NBO Company Shares of Breakfast Cereals: % Value 2020-2025
Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 29 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 30 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 31 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 32 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT
Limited growth in rural areas to the dominance of fresh meat and price sensitivity
Urbanisation and the expansion of modern grocery retailers support volume growth
Convenience and the expansion of modern retailers as key drivers of growth
Focus on pricing flexibility, smaller pack sizes and consumer education to drive demand
Health-consciousness to increasingly shape consumer preferences
CP offers a broad range of quality, competitively priced products
Dynamic growth of companies offering hygienic, affordable, and widely accessible products
Supermarkets are closing the gap on small local grocers
CP Fresh Shop’s growth driven by increasing urbanisation and changing consumer habits
Logistics limitations impact e-commerce sales
Table 33 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 34 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2025
Table 38 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 39 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 40 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 41 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2025-2030
Table 43 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2025-2030
PROCESSED FRUIT AND VEGETABLES
Consumers continue to prefer fresh, seasonal fruit and vegetables
Processed fruit and vegetables increasingly common in foodservice and among younger, time-pressed urban consumers
Penetration remains low as most consumers prefer fresh, seasonal fruit and vegetables
Growth supported by urbanisation, busy lifestyles, and an expanding foodservice sector
Health-conscious trends are gradually gaining traction
Malee leads, offering competitive pricing and a diverse product range
Fiamma Vesuviana significantly expands its presence in the Lao market
Small local grocers provide convenience and flexibility
Growth of informal e-commerce and cross-border shopping
Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2025
Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
RICE, PASTA AND NOODLES
Rising demand for instant noodles driven by urban lifestyles and social media trends
Strong demand, creative flavours, and good value drive steady growth
Strong noodle-eating culture and the central role of rice in daily diets ensure further growth
Rising influence of the health and wellness trend creates opportunities for innovation
E-commerce expansion with the development of local logistics providers and growing influence of social media
MAMA leads with its affordability, diverse product portfolio and widespread distribution
Strong year for Samyang Foods and Meizan CLV Corporation
Small local grocers are valued for their convenience, personalisation and affordability
Modern grocery retailers offer promotions, convenience, broader product selections, and engaging in-store experiences
Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 55 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2025
Table 59 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 60 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 61 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 62 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 63 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030

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