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Staple Foods in Jordan

Publisher Euromonitor International
Published Jan 20, 2026
Length 45 Pages
SKU # EP20808026

Description

Retail sales of staple foods in Jordan are supported by population growth, rising female workforce participation, and a rebound in tourism. Urbanisation and fast-paced lifestyles have increased demand, alongside low inflation and declining unemployment, which have helped maintain consumer spending. Looking forward, geopolitical disruptions remain a risk to tourism-driven sales and overall market performance.

Euromonitor International's Staple Foods in Jordan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

45 Pages
Staple Foods in Jordan
Euromonitor International
January 2026
List Of Contents And Tables
STAPLE FOODS IN JORDAN
EXECUTIVE SUMMARY
Urbanisation, low inflation and tourism boost demand
KEY DATA FINDINGS
INDUSTRY PEFORMANCE
Growth in tourism boosts demand
Lifestyle changes and urbanisation fuel foodservice growth
Improving economic conditions offset by geopolitical risks
WHAT’S NEXT?
Demographic trends will fuel demand
Tourism and sporting events will support foodservice sales
E-commerce expansion will support growth of staple foods
COMPETITIVE LANDSCAPE
Jawad Modern Bakeries leads sales
Siniora is most dynamic player
CHANNELS
Small local grocers remains key distribution channel, despite gradual decline
Retail e-commerce is most dynamic channel
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2020-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BAKED GOODS
Key Data Findings
2025 Developments
Growing preference for convenient, packaged baked goods
Industry Performance
Unpackaged flat bread continues to dominate sales
Packaged flat bread benefits from changing lifestyles
What’s Next?
Enduring dietary habits and tourism will boost demand
Shift towards packaged bread
Artisanal bakeries will gain momentum
Competitive Landscape
Jawad Modern Bakeries Co leads baked goods
Al-Youm Bakery Co continues to gain share
Channels
Bakeries remains leading distribution channel
Retail e-commerce continues to expand
Category Data
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Baked Goods: % Value 2020-2025
Table 18 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 19 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 20 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
BREAKFAST CEREALS
Breakfast cereals remains niche category
Enduring popularity of traditional breakfast options limit demand
Children’s breakfast cereals drives growth
Modest growth expected for breakfast cereals
Rising health consciousness will influence breakfast choices
E-commerce and consumption habits of returning nationals will support sales
Cereal Partners Worldwide leads breakfast cereals
Local and regional players gain traction
Supermarkets is leading channel for breakfast cereals
Retail e-commerce gains traction
Table 23 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 24 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 26 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 27 NBO Company Shares of Breakfast Cereals: % Value 2020-2025
Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 29 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 30 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 31 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 32 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT
Increasing adoption by working women
Flat value growth despite rising volumes
Processed frozen seafood shows resilience
Population growth and rising tourism will support increase in consumption
Popularity of small foodservice outlets will bolster demand
E-commerce sales will continue to expand
Siniora is leading player
Siniora benefits from retail investment strategies
Small local grocers continue to dominate sales
E-commerce continues to expand its reach
Table 33 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 34 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2025
Table 38 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 39 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 40 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 41 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2025-2030
Table 43 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2025-2030
PROCESSED FRUIT AND VEGETABLES
Busy lifestyles support rising demand
Growing need for convenience drives demand
Shelf stable beans see fastest growth
Urban lifestyles to drive growth
High salt content of processed vegetables may drive shift towards fresh variants
Water scarcity will support demand
American Garden maintains leadership despite ongoing boycott pressures
BRF drives growth through Sadia brand
Small local grocers remain embedded in local community routines
Retail e-commerce benefits from marketing investment
Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2025
Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
RICE, PASTA AND NOODLES
Demand continues to expand, supported rice’s role as core meal staple
Stable volume growth amid falling prices
Instant noodle cups show strong performance
Instant noodle cups will continue to lead growth
Health and wellness concerns will impact packaging design
E-commerce will drive convenience-led growth
Shaban leads with Tiger brand
Tat Hui Foods drives growth with Koka instant noodles brand
Small local grocers remains key distribution channel
E-commerce is most dynamic channel
Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 55 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2025
Table 59 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 60 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 61 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 62 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 63 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030

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