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Staple Foods in Ghana

Publisher Euromonitor International
Published Jan 20, 2026
Length 45 Pages
SKU # EP20808029

Description

Ghana’s staple food industry is evolving rapidly, underpinned by rising levels of consumer consciousness, urbanisation and changing consumer lifestyles. However, while Ghanaians increasingly seek healthier and more convenient food options, affordability remains a major challenge due to inflationary pressures and seasonal price fluctuations.

Euromonitor International's Staple Foods in Ghana report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

45 Pages
Staple Foods in Ghana
Euromonitor International
January 2026
List Of Contents And Tables
STAPLE FOODS IN GHANA
EXECUTIVE SUMMARY
Ghana’s staple foods industry undergoes rapid transformation
KEY DATA FINDINGS
INDUSTRY PEFORMANCE
Easing inflation supports volume growth
Government measures aim to reduce import dependency
Ghanaians become increasingly health-conscious, while ethical sourcing remains in its infancy
WHAT’S NEXT?
Growing demand for convenience to fuel future growth
Growing health awareness to drive demand for nutritious staples
Continued expansion of modern retail formats
COMPETITIVE LANDSCAPE
Olam Ghana leads staple foods
Watanmal Group and Avnash Industries Ghana Ltd make notable strides
CHANNELS
Small local grocers continue to dominate distribution
Forecourt retailers, supermarkets and hypermarkets gain traction
Digitalisation impacts shopping habits
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2020-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BAKED GOODS
Key Data Findings
2025 Developments
Baked goods are impacted by rising commodity prices
Industry Performance
Strong value growth amid inflationary pressures
Packaged leavened bread leads growth
What’s Next?
Baked goods industry will remain highly susceptible to global wheat prices
Scope for development of healthier products
Heightened regulatory focus will impact product development
Competitive Landscape
Baked goods industry remains highly fragmented
Daily Food Ltd expands its reach
Channels
Traditional outlets lead sales
Modern retail outlets drive growth
Category Data
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Baked Goods: % Value 2020-2025
Table 18 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 19 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 20 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
BREAKFAST CEREALS
Busy urban lifestyles fuel demand
Traditional breakfast habits limit volume expansion
Other RTE cereals gain visibility
Breakfast cereals will benefit from increasingly hectic urban lifestyles
Focus on healthier options
Scope for local producers to expand their reach
Poly Trade Ltd continues as leading player
SMEs make significant inroads
Small local grocers lead sales
Table 23 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 24 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 25 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 26 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 27 NBO Company Shares of Breakfast Cereals: % Value 2020-2025
Table 28 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 29 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 30 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 31 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 32 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT
Rising prices, health trends and local innovators drive change across the industry
Price pressures and preference for fresh produce hinder consumption
Limited cold-chain infrastructure constrains frozen processed meat sales
Local processing investment strengthens outlook for processed meat and seafood
Growing emphasis on health create opportunities for cleaner, more nutritious products
Plant-based proteins could gain visibility among urban consumers
Imported brands dominate sales
Local SMEs gain momentum through affordable and trusted seafood offerings
Small local grocers remains leading distribution channel
Supermarkets and hypermarkets gain traction
Table 33 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 34 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 35 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 37 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2025
Table 38 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 39 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 40 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 41 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
Table 42 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2025-2030
Table 43 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2025-2030
PROCESSED FRUIT AND VEGETABLES
Processed fruit and vegetables face ongoing challenges
Preference for fresh fruit and vegetables limits consumption
Shelf stable fruit sees increased uptake in urban centres
Outlook will remain dependent on currency fluctuations
Continued consumer preference for fresh produce
Scope for investment in local production
Ramani leads sales while Heinz serves premium segment
Smaller brands gain popularity
Small local grocers remains primary channel
Modern retail leads growth through quality and convenience
Table 44 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 45 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 46 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 47 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2025
Table 49 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
RICE, PASTA AND NOODLES
Urbanisation and convenience shape consumption patterns
Changing dietary patterns have positive impact on consumption
Rice remains core staple with premium and packaged options gaining traction
Consumption will be tied to price stability
Young consumers will influence purchasing patterns
Efforts to boost local rice production could lead to wider availability of cheaper alternatives
Olam Ghana leads sales
Watanmal Group shows strongest performance
Small local grocers benefit from convenient locations and affordable prices
Supermarkets register rapid expansion
Table 54 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 55 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 56 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 57 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2025
Table 59 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 60 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 61 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 62 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 63 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030

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