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Staple Foods in Croatia

Publisher Euromonitor International
Published Nov 17, 2025
Length 69 Pages
SKU # EP20610933

Description

Value sales of staple foods in Croatia rose in 2025, supported mainly by stable consumer demand and residual price effects, while volume sales remained broadly flat. Inflationary pressure persisted, but was moderated by temporary price controls and consumer boycotts, which discouraged further price hikes by retailers and manufacturers. As a result, growth was largely nominal, reflecting steady consumption rather than strong real expansion. Euromonitor International's Staple Foods in Croatia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Staple Foods market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

69 Pages
Staple Foods in Croatia
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN CROATIA
EXECUTIVE SUMMARY
Moderate growth supported by stable demand, health-oriented innovation, and local supply development
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Private label expansion as economic pressure persists
High global sugar and cocoa prices present challenges for sweet staples
Health and sustainability trends advance
WHAT’S NEXT?
Stable demand, tourism growth and a gradual recovery of purchasing power ensure steady growth
Companies focus on efficiency, innovation, and credibility
Supermarkets and discounters to maintain their dominance
COMPETITIVE LANDSCAPE
Fortenova remained the undisputed leader, combining scale, brand recognition, and distribution strength
Delta Holding SA’s strong growth fuelled by its healthy positioning, improved store visibility and affordable pricing
Strong preference for Croatian products
CHANNELS
Supermarkets lead, expanding their private label ranges and strengthening their image as price-conscious, consumer-oriented retailers
E-commerce expansion as major supermarket chains invest in improving digital platforms, delivery logistics, and integration between online and offline promotions
Discounters benefit from consumers’ heightened focus on value and price transparency
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2021-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising influence of health and wellness concerns
INDUSTRY PERFORMANCE
Higher prices and rising interest in more differentiated products drive value growth in 2025
Freshly baked items remain a cornerstone of Croatia’s everyday food culture
WHAT’S NEXT?
Nominal growth driven by inflation and trading-up to more specialised products
Rising influence of health and wellness considerations
Expanded list of controlled food items
COMPETITIVE LANDSCAPE
Mlinar leads thanks to its nationwide reach, brand strength, investment-backed expansion, and continuous innovation
Mondelez benefits from its strong position in packaged sweet bakery products
CHANNELS
Convenience stores and discounters capture growth from changing shopping habits and price sensitivity
E-commerce benefits from the growing digitalisation of grocery retail and consumer preference for convenience
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising demand for healthy and indulgent options
INDUSTRY PERFORMANCE
Food inflation and higher production costs drive value growth in 2025
Rising interest in less processed, natural breakfast options
WHAT’S NEXT?
Innovation, health-oriented positioning, and improved distribution support ongoing demand
Health and wellness trend is encouraging reformulation, product innovation, and the emergence of less processed alternatives
Sustainability to strengthen through to 2030
COMPETITIVE LANDSCAPE
Nestlé maintains its leadership through effective brand management and continued consumer engagement
Polarisation: strong performance of both affordable, everyday products and healthier, functionally positioned alternatives
CHANNELS
Inflation keeps consumers focused on price and value
E-commerce’s expansion driven by the increasing availability of online grocery platforms
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Diversification of consumer preferences in 2025
INDUSTRY PERFORMANCE
Value sales supported by price growth and the category’s continued importance
Rising consumer interest in plant-based and flexitarian diets
WHAT’S NEXT?
Market to remain robust, driven by steady demand, investment in production technology, and diversification into healthier, premium, and sustainable areas
Move toward a more balanced and diversified protein market
Technological advancements strengthen competitiveness and reduce environmental impact
COMPETITIVE LANDSCAPE
Technological investment, scale, and strong brand recognition secure Pik Vrbovec’s leading position
Fortenova Grupa dd’s dynamism driven by sustained consumer trust in domestic brands and modernisation efforts
CHANNELS
Major supermarket chains have extensive refrigerated and deli sections, ensuring wide accessibility
Supermarkets and e-commerce are the key growth engines of distribution in 2025
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Persistent cost-of-living pressures encourage consumers to seek affordable options
INDUSTRY PERFORMANCE
Strengthening preference for locally produced and natural products
Sustained demand for tomato-based products, canned peas, pickled vegetables, and mixed vegetable products
WHAT’S NEXT?
Gains from pricing and gradual trading-up rather than strong volume expansion
Health and wellness developments
Sustainability will remain a central pillar
COMPETITIVE LANDSCAPE
Ledo’s decisive lead supported by strong brand recognition and alignment with consumer demand for affordable and healthy convenience foods
Podravka expands capacity, strengthens local sourcing and enhances operational sustainability in 2025
CHANNELS
Supermarkets offer affordability, convenience, and variety
E-commerce expands through convenience, speed, and service flexibility
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stable demand for everyday staples
INDUSTRY PERFORMANCE
Modest growth supported by price effects, stable demand and promotions
Chilled pasta’s dynamism reflects consumers’ growing appetite for premium, locally produced, and convenient meal solutions
WHAT’S NEXT?
Modest value growth supported by innovation and stable consumption patterns
Growing consumer preference for natural, local, and nutritionally enriched foods
COMPETITIVE LANDSCAPE
Barilla Holding leads pasta, while Riso Scotti leads rice
Marodi strengthens its position by successfully blending heritage-based marketing with modern health-oriented innovation
CHANNELS
Supermarkets provide a wide range of price and quality options
Continued expansion of online grocery platforms
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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