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Staple Foods in the US

Publisher Euromonitor International
Published Nov 12, 2025
Length 78 Pages
SKU # EP20589695

Description

Cost of living pressures and rising prices continue to impact demand for staple foods in the US in 2025. Other factors such as the burgeoning health and wellness trend and the need for convenient meal solutions also continues to influence market demand. Due to budgetary constraints many consumers continue to turn to private label and cheaper brands, while they are also being more selective about where they shop, turning to e-commerce, discounters and warehouse clubs as they look to make savings.

Euromonitor International's Staple Foods in USA report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

78 Pages
Staple Foods in the US
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN THE US
EXECUTIVE SUMMARY
Health and wellness concerns shape demand but price-sensitivity intensifies
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Financial pressures and health concerns continue to impact market demand in 2025
Unit price growth stabilises as players adjust to global challenges
Volume sales return to growth in a challenging market
WHAT’S NEXT?
Challenging future ahead with volume sales predicted to decline
Regulatory changes and trade tensions expected to influence the market
Investment expected in infrastructure and distribution developments
COMPETITIVE LANDSCAPE
Artisanal players and private label lead sales
Ferrero acquires WK Kellogg in USD3.1 billion deal
CHANNELS
Supermarkets and hypermarkets still dominate but face growing competition
E-commerce remains the most dynamic distribution channel
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Cost concerns boost sales of more affordable products and small pack sizes
INDUSTRY PERFORMANCE
Economic pressures weigh on volume sales of baked goods in 2025
Consumers turn to smaller pack sizes for health and financial reasons
WHAT’S NEXT?
Mixed outlook projected for baked goods with health, cost and indulgence influencing demand
The growing role of protein in the baked goods landscape
Potential impacts of the FDA’s proposed revocation of baking standards
COMPETITIVE LANDSCAPE
Players focusing on extending the shelf life of bread
Offering a longer shelf life could allow players to compete more effectively with artisanal products
CHANNELS
Supermarkets benefit from delivering a good mix of packaged and unpackaged baked goods
E-commerce full of potential with further investments expected
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price-sensitivity and health concerns impact sales
INDUSTRY PERFORMANCE
Economic and health pressures are impacting breakfast choices
Muesli and granola thriving thanks to its healthy and versatile image
WHAT’S NEXT?
Cautious spending behaviour set to limit growth while boosting private label sales
Innovation targeting health and wellbeing
Breakfast cereals market faces reform as FDA bans synthetic dyes and redefines what is ‘healthy’
COMPETITIVE LANDSCAPE
General Mills cements its lead through innovative new product development and marketing
Ferrero acquires WK Kellogg Co as it expands into breakfast cereals
CHANNELS
Consumers shifting to more affordable channels as supermarkets lose share
E-commerce thriving thanks to improving infrastructure
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth hindered by high prices and health concerns
INDUSTRY PERFORMANCE
Poultry is gaining ground to the detriment of red meat
Health and wellness trend fuelling demand for chilled processed seafood
WHAT’S NEXT?
Evolving lifestyle habits set to have a mixed impact on the market
Legislation likely to impact production costs and consumer prices
Tariffs could raise seafood prices and change consumer purchasing behaviour
COMPETITIVE LANDSCAPE
Private label continues to lead sales
Steak-umm’s investments in innovative marketing strategies pays off
CHANNELS
Supermarkets and hypermarkets lose ground to budget-friendly alternatives
E-commerce continues to make inroads as an increasingly important channel
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Long shelf life appeals to consumers seeking convenience
INDUSTRY PERFORMANCE
Processed fruit and vegetables sees a partial recovery in demand as prices stabilise
Frozen fruit benefits from being a healthy and convenient category
WHAT’S NEXT?
Tense economic outlook set to test market resilience
Marketing strategies to increase as part of efforts to engage consumers
Tightening regulations creating opportunities for healthier products
COMPETITIVE LANDSCAPE
Tight budgets and negative consumer perceptions impact the leading brands
Private label increases its control over the market
CHANNELS
Slight shift in the distribution landscape as consumers look for better deals
Consumers going online in search of convenience and value
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Instant noodles benefits from innovation and expanding consumer base
INDUSTRY PERFORMANCE
Value sales driven by customizability and convenience
Expanding Asian population fuelling growth in instant noodles
WHAT’S NEXT?
Sales set to grow but challenges remain
Health and wellness concerns and novelty flavours likely to influence demand
Regulatory and trade tensions could shake up the market
COMPETITIVE LANDSCAPE
Nongshim climbs the rankings with its increasingly popular range of instant noodles
Private label bucks the trend and sees its strongest growth in rice and pasta
CHANNELS
Distribution patterns vary according to category
E-commerce the most dynamic channel overall
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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