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Sportswear in the United Kingdom

Publisher Euromonitor International
Published Dec 23, 2025
Length 25 Pages
SKU # EP20680585

Description

Sportswear in the UK is characterised by visible polarisation, with growth pooling at the top and bottom ends while the squeezed middle struggles. Premium lifestyle and performance brands like lululemon are expanding their presence, while value-driven players such as Decathlon are gaining ground with competitive prices. The success of national teams, particularly the Lionesses, has driven demand for replica kits and women's sportswear ranges. Retail e-commerce continues to lead sportswear distri...

Euromonitor International's Sportswear in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Sportswear in the United Kingdom
Euromonitor International
December 2025
List Of Contents And Tables
SPORTSWEAR IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Polarisation as consumer segments shift towards premium and value options
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
lululemon and Decathlon gain at market extremes
CHART 2 Analyst Insight
National sports teams’ success fuels sportswear growth
Athleisure trend drives demand for sports apparel
WHAT’S NEXT?
Immersive store design looks to elevate premium activewear
CHART 3 Vuori UK Expansion Offering Luxury Sportswear
Sustainability efforts to increase as core brand differentiator
Localised partnerships ties through collaborations
COMPETITIVE LANDSCAPE
adidas continues to gain share from leader Nike in consolidated landscape
Leaders adopt different strategies in face of rising competition
Hoka pop-up creates vibrant hub and buzz for runners
CHART 4 Hoka Releases Latest Running Shoe With Unique Pop-Up in London
CHANNELS
Retailers blend online and offline experiences
Tala embraces omnichannel strategy with first physical store
Retail expansion supports sustainable product initiatives
CHART 5 Finisterre Stores Strengthen Eco-Friendly Product Initiatives
PRODUCTS
Sustainability drives innovation in sportswear design
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Nobody's Child eBay Collaboration
CHART 9 Aligne x Elizabeth Day: Creative Collaborations Prove Successful for Challengers
CHART 10 Amazon Haul Feature Launches in the UK
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in the United Kingdom 2025
CHART 13 Key Insights on Consumers in the United Kingdom 2025
CHART 14 Consumer Landscape in the United Kingdom 2025
APPAREL AND FOOTWEAR IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Navigating polarised growth amidst economic challenges
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Macroeconomic pressure impacts consumer spending habits
Market polarisation drives diverging consumer values
Resale platforms gain popularity among UK consumers
WHAT’S NEXT?
Consumers set to drive sustainable and tech-enhanced shopping experience
Sportswear predicted to record further strong growth
Technological integration and sustainability to shape industry
COMPETITIVE LANDSCAPE
Asda Stores strengthens lead of fragmented landscape with private label line
Topshop relaunches with new strategy, fuelling growth
Emerging brands focus on niche strategies and community engagement
CHANNELS
Retail offline remains crucial despite e-commerce growth
Retail e-commerce drives sales with convenience and competitive pricing
PRODUCTS
Amazon Haul responds to demand for affordable but fashionable pieces
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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