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Sportswear in Poland

Publisher Euromonitor International
Published Jan 20, 2026
Length 25 Pages
SKU # EP20807713

Description

Sportswear in Poland demonstrated dynamic growth in 2025, with a 9% increase in retail current value terms, reaching PLN15.3 billion. This was driven by rising health awareness and the growing importance of sport in many consumers’ lives. Growth was also supported by increasing disposable incomes. The competitive landscape is fragmentated, allowing both global incumbents and local champions to compete. Growth is expected to remain strong in the forecast period, with a retail current value CAGR o...

Euromonitor International's Sportswear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Sportswear in Poland
Euromonitor International
January 2026
List Of Contents And Tables
SPORTSWEAR IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of sportswear surge in 2025, driven by the health trend, rising incomes, and innovation
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Despite dynamism, supply chain pressures weigh on the profitability of sportswear
CHART 2 4F Flags Bangladesh Supply Risks
Sports apparel drives sales of sportswear, although sports footwear also sees dynamism
Sustainability and inclusivity initiatives drive circular consumption
CHART 3 4F’s Ongoing 4F Change Programme Encourages Circular Sportswear Consumption
WHAT’S NEXT?
Local brands and rising incomes expected to drive evolution
Sports apparel anticipated to remain dominant
Key trends shaping the future of sportswear
CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
Global incumbents and local champions compete
Opportunities for new players
CHART 5 Vogue Polska Launches Sport & Wellness Vertical
CHANNELS
Nike Rise concept store drives offline retail dominance
Retail e-commerce continues to see rising sales
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 VRG Partners with VIVE Profit on Circular Fashion
CHART 8 Pepco and CCC Cut Unprofitable Areas to Protect Margins from Supply Chain Pressures
CHART 9 Analyst Insight
CHART 10 Reserved Partners with a Niche Café Brand to Host Back-to-Office Pop-Up
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Poland 2025
CHART 13 Key Insights on Consumers in Poland 2025
CHART 14 Consumer Landscape in Poland 2025
APPAREL AND FOOTWEAR IN POLAND
EXECUTIVE SUMMARY
Apparel and footwear shows resilience, driven by comfort, originality, and sustainability
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Economic factors contribute to growth, with sportswear seeing dynamism
Resale and rental trend gains traction among young consumers
Tariffs and supply chain pressures reshape the landscape
WHAT’S NEXT?
Consumers will drive growth in apparel and footwear through “smart mixing”
Largest category to remain apparel, but desire for comfort to drive growth for sportswear
Technology and sustainability to shape future growth
COMPETITIVE LANDSCAPE
LPP and Pepco drive share growth through innovative strategies
Polarisation and brand adaption in apparel and footwear in Poland
Strategic moves and emerging opportunities
CHANNELS
Offline retail channels lead with innovative retail concepts
Retail e-commerce grows steadily, with an increasing online share
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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