
Sportswear in Poland
Description
Sportswear in Poland
adidas Poland Sp saw a strong recovery in sportswear sales over 2024 as the brand rebounded from prior challenges. With the appointment of a new CEO, the brand implemented strategic changes that reinforced its leadership position, supported by its e-commerce operations and strong brand image. As interest in health and fitness grows among Poles, adidas has capitalised on this trend with its performance sportswear performing well. With a robust in-store presence and marketing campaigns tailored to...
Euromonitor International's Sportswear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Sports Apparel, Sports Footwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
18 Pages
- Sportswear in Poland
- Euromonitor International
- December 2024
- List Of Contents And Tables
- SPORTSWEAR IN POLAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- adidas Poland sees strong recovery in value share
- Price sensitivity drives importance of discounts
- Sportswear offers dual benefits of comfort and casual fashion
- PROSPECTS AND OPPORTUNITIES
- Blurred lines between performance and sports-inspired apparel
- Local brands likely to gain traction as domestic access to technology improves
- Design will matter more especially in the context of social media
- CATEGORY DATA
- Table 1 Sales of Sportswear by Category: Value 2019-2024
- Table 2 Sales of Sportswear by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Sportswear: % Value 2020-2024
- Table 4 LBN Brand Shares of Sportswear: % Value 2021-2024
- Table 5 Distribution of Sportswear by Format: % Value 2019-2024
- Table 6 Forecast Sales of Sportswear by Category: Value 2024-2029
- Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
- APPAREL AND FOOTWEAR IN POLAND
- EXECUTIVE SUMMARY
- Apparel and footwear in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
- MARKET DATA
- Table 8 Sales of Apparel and Footwear by Category: Volume 2019-2024
- Table 9 Sales of Apparel and Footwear by Category: Value 2019-2024
- Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
- Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
- Table 12 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
- Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
- Table 14 Distribution of Apparel and Footwear by Format: % Value 2019-2024
- Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2024
- Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
- Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
- Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
- Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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