Report cover image

Sportswear in Japan

Publisher Euromonitor International
Published Jan 22, 2026
Length 23 Pages
SKU # EP20807487

Description

Sportswear in Japan performed strongly in 2025, with retail value sales rising by 4% to reach JPY1,777 billion, driven by its versatility beyond athletic use and major sporting events. Sales are expected to continue growing, driven by new brands, sustainability efforts, and technological innovation. Key players like adidas and Nike maintain their dominance, but emerging brands are gaining traction. Offline retail remains the leading distribution channel, although e-commerce is growing, with new...

Euromonitor International's Sportswear in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Sportswear in Japan
Euromonitor International
January 2026
List Of Contents And Tables
SPORTSWEAR IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sportswear thrives on versatility, innovation, and sustainability
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Functionality meets fashion to drive sales of sportswear
Sports apparel drives sales, but sports footwear sees stronger growth
Events contribute to growth in sportswear
CHART 2 Sports Events Spark Growth in Sportswear in Japan
Tech-savvy consumers drive demand for functional sportswear
CHART 3 The North Face introduces Climate Adaptation Product Line
WHAT’S NEXT?
Sportswear for everyday fashion set to drive growth
Technology, niche sports, and sustainability to shape the landscape
CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
adidas, Asics, and Nike lead despite emerging competition
CHANNELS
Offline retail dominates, with the opening of new outlets to meet tourist demand
CHART 5 Columbia Increases its Retail Presence in Tourist-Heavy Districts
TikTok Shop emerges as new e-commerce channel
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Nike's New Collection Introduced for the World Athletics Championships
CHART 8 Onitsuka Tiger Captures Global Attention with Flagship Store
CHART 9 Yellow Uniqlo Promotes UV Protection Through Transit Hubs
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Japan 2025
CHART 13 Key Insights on Consumers in Japan 2025
CHART 14 Consumer Landscape in Japan 2025
APPAREL AND FOOTWEAR IN JAPAN
EXECUTIVE SUMMARY
Inbound tourism, tech innovation, and experiential retail drive growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Tourism, functional products, and sports events fuel growth despite challenges
Apparel dominates, but footwear and sportswear see greater dynamism
Inbound tourism drives growth, with Onitsuka Tiger a standout brand
Tech innovation drives growth in functional fashion to address warmer summers
WHAT’S NEXT?
Growth set to continue, with collaborations an important driving force
Functionality, sustainable practices and changing culture likely to impact growth
COMPETITIVE LANDSCAPE
Fast Retailing and Shimamura lead through wide distribution and strong brand recognition
LVMH-backed investment firm acquires Kapital, signalling shift towards niche Japanese labels
CHANNELS
Offline retail remains dominant as many consumers prefer to try before buying
TikTok Shop set to accelerate growth in retail e-commerce
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us