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Sportswear in China

Publisher Euromonitor International
Published Dec 26, 2025
Length 23 Pages
SKU # EP20680407

Description

Sportswear in China experienced dynamic retail value growth in 2025, driven by outdoor apparel and footwear, with activities such as trail running and hiking driving interest in technical products tailored to specific pursuits. Disposable incomes increased, supporting consumer spending on sportswear. The category is characterised by intensifying competition, with global players and domestic brands competing aggressively via retail e-commerce and offline outlet channels. Solid growth is expected...

Euromonitor International's Sportswear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Sportswear in China
Euromonitor International
December 2025
List Of Contents And Tables
SPORTSWEAR IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Outdoor apparel and footwear propels a sportswear boom amidst fierce competition
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Outdoor enthusiasts fuel growth with performance-driven products
Kailas takes advantage of growth in trail running with specialised offerings
CHART 2 Kailas Quickly Rises to Public Attention by Capitalising on the Growing Popularity of Trail Running
Polarisation drives demand for value and premium sportswear
WHAT’S NEXT?
Government support and rising incomes expected to drive growth
Performance-driven products and brand-building will be evident
COMPETITIVE LANDSCAPE
Nike and adidas hold leading positions amidst intensifying competition
Specialisation and community engagement drive growth for Kailas
Strategic acquisition by Anta Group set to reshape sportswear, particularly outdoor products
CHANNELS
Retail e-commerce drives sales of sportswear, but sports goods stores still leads
Specialised retail concepts and livestreaming drive sales growth
CHART 3 Analyst Insight
Outlet stores redefine the retail experience with elevated concepts
CHART 4 Beyond Discounts: The Rise of Sports Outlet Stores in China
PRODUCTS
Kailas and TopSports drive innovation with specialised offerings
CHART 5 From Giants to Niches: How TopSports is Repositioning in Sportswear in China
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Descente Tap Into the More Professional Outdoor Segment
CHART 8 Anta’s Store Uses High-Tech to Improve the Customer Shopping Experience
CHART 9 Interest-Based E-Commerce is a Challenger to Tmall
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in China 2025
CHART 13 Key Insights on Consumers in China 2025
CHART 14 Consumer Landscape in China 2025
APPAREL AND FOOTWEAR IN CHINA
EXECUTIVE SUMMARY
Apparel and footwear navigates consumer comfort, sportswear boom, and digital retail
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Growth is driven by economic conditions, rational purchases, and technological innovation
Sportswear drives growth in apparel and footwear through innovation
Market polarisation affects value growth
WHAT’S NEXT?
Rising incomes, DTC strategies, and sustainability expected to drive growth
Functional and athletic apparel set to gain further popularity among women
Niche brands to drive growth in footwear through innovation
COMPETITIVE LANDSCAPE
Anta's multi-category coverage, brand strategy, and distribution extend its leading position
In a stable environment, opportunities for enhancing products and marketing
CHANNELS
Interest-based e-commerce platform Douyin takes share from Tmall
Quick commerce gains traction with 30-minute delivery
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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