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Sportswear in Australia

Publisher Euromonitor International
Published Dec 08, 2025
Length 23 Pages
SKU # EP20676812

Description

Sportswear in Australia demonstrated resilience in 2025, with sales reaching AUD8.3 billion, representing 4% growth. This performance is attributed to a stabilising economy, increased health consciousness, and technological advancements in fabric innovation. Sportswear is forecast to continue growing at a CAGR of 6% to reach AUD10.9 billion by 2030, driven by trends such as sustainability, tech-integrated performance wear, and the athleisure phenomenon. Brands that focus on eco-friendly material...

Euromonitor International's Sportswear in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Sportswear in Australia
Euromonitor International
December 2025
List Of Contents And Tables
SPORTSWEAR IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sportswear in Australia driven by health, tech, and sustainability
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Stabilising economy and health trends drive sales
Sports apparel dominates category sales
Innovative footwear drives dynamic growth
WHAT’S NEXT?
Athleisure trend and outdoor lifestyles in Australia to drive future growth of sportswear innovation
lululemon aims to lead sustainable innovation through partnerships
Tech-integrated performance wear to drive dynamic growth of sports footwear
COMPETITIVE LANDSCAPE
Nike and adidas retain strong leadership as market polarisation intensifies
Emerging brands and strategic moves reshape competitive landscape
CHART 2 Myer Merges with Premiers’ Apparel Brands in 2025 to Boost Budget Sportswear Reach
Rallee emerges as a promising brand in racquet sports
CHART 3 Analyst Insight
CHANNELS
Sports goods stores and specialists lead distribution of sportswear
Retail e-commerce gains traction with convenience and promotions
PRODUCTS
Sustainability and inclusivity drive sportswear innovation
CHART 4 Lorna Jane 2025 EcoActive Collection Featuring 100% Recycled Performance Fabrics
AI and tech innovation enhances sportswear functionality
CHART 5 HIT IQ & Shock Doctor Launch AI Concussion-Sensing Mouthguard in Australia
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Jeanswest Closes All 90 Stores in 2025
CHART 8 Analyst Insight
CHART 9 THE ICONIC Introduces AI-Powered Virtual Try-On
CHART 10 Samsara Partners with lululemon to Launch Enzymatically Recycled Performance Apparel
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Australia 2025
CHART 13 Key Insights on Consumers in Australia 2025
CHART 14 Consumer Landscape in Australia 2025
APPAREL AND FOOTWEAR IN AUSTRALIA
EXECUTIVE SUMMARY
Modest growth amidst economic pressures and shifting consumer values
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Market polarisation drives value sales growth in Australia
Jeanswest closes stores as mid-priced brands struggle
Sustainability and technology drive industry forward
WHAT’S NEXT?
Consumers to drive polarisation and sustainability in apparel and footwear
Sportswear to remain dynamic performer, driven by functionality and sustainability
COMPETITIVE LANDSCAPE
Nike and adidas lead through innovation and brand equity
Emergence of niche brands adapting to specific consumer segments
Australian Fashion Council invests in innovative partnership with Epson
CHANNELS
Retail e-commerce leads distribution as consumers seek convenience
AI-driven innovations elevate online shopping experience
PRODUCTS
Sustainability and inclusivity drive product innovation
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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