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Sports Drinks in Georgia

Publisher Euromonitor International
Published Jan 09, 2025
Length 22 Pages
SKU # EP19490813

Description

Sports Drinks in Georgia


Sports drinks have continued to hold a niche position in Georgia in 2024, characterised by limited availability in modern retail outlets and a relatively narrow assortment. The category has experienced minimal competition, with only a handful of players and brands present. This lack of rivalry, coupled with limited interest from major beverage producers, has restricted the growth trajectory of the segment. Volume sales have primarily stemmed from a small and specialised consumer base, underlinin...

Euromonitor International's Sports Drinks in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Reduced Sugar Sports Drinks, Regular Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Sports Drinks in Georgia
Euromonitor International
January 2025
List Of Contents And Tables
SPORTS DRINKS IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports drinks as a niche category with limited availability
Growing health awareness and its impact on demand
Intense competition from widely available soft drinks
PROSPECTS AND OPPORTUNITIES
Growth potential through market development
Challenges in retail distribution and accessibility
Health trends to drive demand amid price sensitivity
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 2 Off-trade Sales of Sports Drinks: Value 2019-2024
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
SOFT DRINKS IN GEORGIA
EXECUTIVE SUMMARY
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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