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Spirits in Turkey

Publisher Euromonitor International
Published Jul 08, 2025
Length 26 Pages
SKU # EP20199778

Description

Volume sales of spirits rose in Turkey in 2024. During the year, spirits volume sales also saw a noteworthy shift towards off-trade consumption, driven by economic difficulties that led consumers to opt for at-home drinking. As a result, the off-trade volume sales of spirits experienced double-digit growth, with consumers seeking more affordable and convenient options. Among the spirits categories, gin was amongst the most dynamic, largely due to its versatility in cocktails and growing populari...

Euromonitor International's Spirits in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Spirits in Turkey
Euromonitor International
July 2025
List Of Contents And Tables
SPIRITS IN TURKEY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Spirits sees shift to the off-trade channel in 2024
Mey Içki San ve Tic AS retains lead
Supermarkets gain share in the off-trade channel, whilst on-trade sales decline amid economic pressures
PROSPECTS AND OPPORTUNITIES
Off-trade volume sales to maintain growth, but at a slower pace
On-trade channel to rebound from 2026, driven by economic recovery and rising tourism
New product launches to focus on premium spirits, with whiskies and raki leading the way
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2024
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2019-2024
Table 2 Sales of Spirits by Category: Total Value 2019-2024
Table 3 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
Table 10 Sales of White Rum by Price Platform: % Total Volume 2019-2024
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
Table 12 Sales of English Gin by Price Platform: % Total Volume 2019-2024
Table 13 Sales of Vodka by Price Platform: % Total Volume 2019-2024
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
Table 15 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 16 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 17 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 18 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 19 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN TURKEY
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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