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Spirits in Singapore

Publisher Euromonitor International
Published Sep 01, 2025
Length 33 Pages
SKU # EP20387015

Description

In 2024, spirits in Singapore demonstrated robust growth, with total volume sales increasing by 5% to reach 8.2 million litres. This expansion was underpinned by a combination of factors, including rising disposable income, increasing consumer sophistication, and a growing appetite for discovery. The on-trade channel, which benefits from Singapore’s vibrant and evolving nightlife landscape, plays a significant role in driving demand for spirits. However, the off-trade channel faced challenges du...

Euromonitor International's Spirits in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

33 Pages
Spirits in Singapore
Euromonitor International
August 2025
List Of Contents And Tables
SPIRITS IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increasing interest in mixology trend helps fuel growth of spirits
Pernod Ricard (S) Pte Ltd retains lead in increasingly fragmented landscape
Supermarkets continues to drive off-trade distribution of spirits
PROSPECTS AND OPPORTUNITIES
Players will continue to focus on value as rising moderate consumption trend is expected to temper volume growth
Spirit consumption expected to evolve in line with Generation Z priorities
Flavour innovation will remain key in spirits
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2024
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2019-2024
Table 2 Sales of Spirits by Category: Total Value 2019-2024
Table 3 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
Table 10 Sales of White Rum by Price Platform: % Total Volume 2019-2024
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
Table 12 Sales of English Gin by Price Platform: % Total Volume 2019-2024
Table 13 Sales of Vodka by Price Platform: % Total Volume 2019-2024
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
Table 15 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 16 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 17 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 18 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 19 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN SINGAPORE
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 33 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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