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Spirits in Poland

Publisher Euromonitor International
Published Jul 01, 2025
Length 33 Pages
SKU # EP20174972

Description

Sales of spirits continued to decline for the second year running in 2024 in total volume terms, driven by several factors. First, increasing numbers of consumers in Poland are paying attention to their health and are trying to reduce their alcohol consumption. This is particularly evident among consumers under 30 years of age many of whom are giving up or reducing their alcohol consumption. Instead of drinking spirits, some of these consumers are reaching for low-alcohol and non-alcoholic bever...

Euromonitor International's Spirits in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

33 Pages
Spirits in Poland
Euromonitor International
July 2025
List Of Contents And Tables
SPIRITS IN POLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing demand for low-alcohol beverages hits demand for spirits
CEDC International increases its lead despite declining sales
Online sales see dynamic growth but convenience stores dominate distribution
PROSPECTS AND OPPORTUNITIES
An increasing focus on health and moderation likely to hurt vodka sales
Growing appreciation of whiskies in Poland
Innovation set to focus on lower alcohol and flavoured products
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2024
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2019-2024
Table 2 Sales of Spirits by Category: Total Value 2019-2024
Table 3 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
Table 10 Sales of White Rum by Price Platform: % Total Volume 2019-2024
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
Table 12 Sales of English Gin by Price Platform: % Total Volume 2019-2024
Table 13 Sales of Vodka by Price Platform: % Total Volume 2019-2024
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
Table 15 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 16 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 17 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 18 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 19 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN POLAND
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 30 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 31 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 32 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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