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Spirits in the Philippines

Publisher Euromonitor International
Published Jun 18, 2025
Length 26 Pages
SKU # EP20138435

Description

Volume sales of spirits in the Philippines reported steady growth in 2024, buoyed by stronger domestic demand for local spirits in brandy, gin, and rum. The improving economy had a positive impact on disposable incomes, driving stronger demand for spirits. Enhancements to the distribution and advertising strategies of major players also supported category performance.

Euromonitor International's Spirits in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Spirits in the Philippines
Euromonitor International
June 2025
List Of Contents And Tables
SPIRITS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rebound in domestic demand spurs growth in spirits
Ginebra San Miguel leads the spirits category
Small local grocers champion the distribution of spirits
PROSPECTS AND OPPORTUNITIES
Spirits faces bright outlook amid economic recovery
Premiumisation trend has scope for growth
Rising demand for non- and low-alcohol spirits
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2024
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2019-2024
Table 2 Sales of Spirits by Category: Total Value 2019-2024
Table 3 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
Table 10 Sales of White Rum by Price Platform: % Total Volume 2019-2024
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
Table 12 Sales of English Gin by Price Platform: % Total Volume 2019-2024
Table 13 Sales of Vodka by Price Platform: % Total Volume 2019-2024
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
Table 15 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 16 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 17 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 18 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 19 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN THE PHILIPPINES
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 33 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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