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Spirits in Malaysia

Publisher Euromonitor International
Published Jun 12, 2025
Length 29 Pages
SKU # EP20118786

Description

The spirits category in Malaysia experienced further decline in volume sales over 2024, reflecting the broader shift in consumer behaviour towards lower-alcohol alternatives and more mindful drinking habits. Consumers are increasingly moving away from high-ABV (alcohol by volume) beverages due to health concerns, a desire to avoid hangovers, and rising living costs. These factors have made lower-alcohol options like beer and cider more appealing than spirits, especially among younger and price-s...

Euromonitor International's Spirits in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Spirits in Malaysia
Euromonitor International
June 2025
List Of Contents And Tables
SPIRITS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Heightened focus on responsible drinking dampens spirits
International players hold strong position in spirits category
Small local grocers are preferred for quick purchases, while hypermarkets are commonly visited for purchasing spirits intended as gifts
PROSPECTS AND OPPORTUNITIES
Whiskies are poised to support spirits through cocktail culture and premiumisation
Immersive and experiential marketing will remain key strategy to drive consumer engagement and build emotional brand connections
Cocktail culture in Malaysia is expected to drive future growth of spirits
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2024
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2019-2024
Table 2 Sales of Spirits by Category: Total Value 2019-2024
Table 3 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
Table 10 Sales of White Rum by Price Platform: % Total Volume 2019-2024
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
Table 12 Sales of English Gin by Price Platform: % Total Volume 2019-2024
Table 13 Sales of Vodka by Price Platform: % Total Volume 2019-2024
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
Table 15 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 16 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 17 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 18 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 19 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN MALAYSIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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