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Spirits in India

Publisher Euromonitor International
Published Jan 09, 2026
Length 28 Pages
SKU # EP20711472

Description

India is a spirits-led drinking market, with spirits accounting for the majority of total alcoholic drinks volumes, and in 2024 the category remained dominated by whiskies - representing nearly two-thirds of overall spirits consumption. Spirits recorded steady growth during the year with the final quarter of the calendar year, which coincides with the festive season, emerging as the key growth driver. Demand was particularly strong in the premium and luxury segments, led by metros and tier 1 cit...

Euromonitor International's Spirits in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Spirits in India
Euromonitor International
January 2026
List Of Contents And Tables
SPIRITS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Overall growth holds steady despite slight momentum loss in brown spirits
United Spirits leads, followed by host of Indian companies
Exports a significant avenue for whisky manufacturers to drive topline growth, as locally produced premium offerings gain wider acceptance in global markets
PROSPECTS AND OPPORTUNITIES
India-UK FTA expected to boost scotch whisky consumption in India
Companies will continue to struggle with their bottom line as they are unable to set prices
India anticipated to lead shift of whisky consumption to developing market
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 1 Benchmark Brands 2024
CATEGORY DATA
Table 1 Sales of Spirits by Category: Total Volume 2019-2024
Table 2 Sales of Spirits by Category: Total Value 2019-2024
Table 3 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
Table 10 Sales of White Rum by Price Platform: % Total Volume 2019-2024
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
Table 12 Sales of English Gin by Price Platform: % Total Volume 2019-2024
Table 13 Sales of Vodka by Price Platform: % Total Volume 2019-2024
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
Table 15 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 16 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 17 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 18 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 19 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN INDIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2024
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 33 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 3 Research Sources

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