
Spirits in the US
Description
Volume sales of spirits declined in the US in 2024. Spirits volume sales took a downward turn in 2023 and the more pessimistic trends of certain categories dominated the performance of the broader category in the final year of the review period. Brandy and cognac continued to haemorrhage volumes, due both to aggressive retailer destocking and shifts in aspirational spending patterns. The canned cocktail boom, seen as a more financially accessible form of premiumisation, simultaneously drew consu...
Euromonitor International's Spirits in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
31 Pages
- Spirits in the US
- Euromonitor International
- June 2025
- List Of Contents And Tables
- SPIRITS IN THE US
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Major categories face challenges
- Sazerac closes gap on leader, while Campari evokes Italian travels
- Food/drink/tobacco specialists remain dominant due to regulatory restrictions
- PROSPECTS AND OPPORTUNITIES
- Growth potential in latter part of forecats period
- Tariffs and counter-tariffs to exert strong influence
- Likely focus on development of existing portfolios
- CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 1 Benchmark Brands 2024
- CATEGORY DATA
- Table 1 Sales of Spirits by Category: Total Volume 2019-2024
- Table 2 Sales of Spirits by Category: Total Value 2019-2024
- Table 3 Sales of Spirits by Category: % Total Volume Growth 2019-2024
- Table 4 Sales of Spirits by Category: % Total Value Growth 2019-2024
- Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
- Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
- Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
- Table 10 Sales of White Rum by Price Platform: % Total Volume 2019-2024
- Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
- Table 12 Sales of English Gin by Price Platform: % Total Volume 2019-2024
- Table 13 Sales of Vodka by Price Platform: % Total Volume 2019-2024
- Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
- Table 15 GBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 16 NBO Company Shares of Spirits: % Total Volume 2020-2024
- Table 17 LBN Brand Shares of Spirits: % Total Volume 2021-2024
- Table 18 Forecast Sales of Spirits by Category: Total Volume 2024-2029
- Table 19 Forecast Sales of Spirits by Category: Total Value 2024-2029
- Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
- Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
- ALCOHOLIC DRINKS IN THE US
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- TAXATION AND DUTY LEVIES
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
- MARKET DATA
- Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 24 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 30 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 31 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 32 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
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