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Sparkling Wine at a Crossroads: Navigating Sobering Times

Publisher Euromonitor International
Published Oct 07, 2025
Length 36 Pages
SKU # EP20476204

Description

Sparkling wine is at a crossroads. While it has shown more resilience than other alcoholic drinks categories, an over-reliance on developed markets and a relentless push towards premiumisation threaten to reverse its growth trajectory under a more uncertain macroeconomic landscape. Champagne and other sparkling wine are shaped by different dynamics. Champagne acutely faces the challenges of an economic slowdown and a focus on traditional consumption occasions, while other sparkling wine benefits...

Euromonitor International's Sparkling Wine at a Crossroads: Navigating Sobering Times global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

36 Pages
Executive summary
Introduction
Competitive landscape shifts influenced by price polarisation
Innovations and shifts in consumption trends amid looming challenges
Conclusion

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