
South Korea Rtds
Description
Rtds in South Korea
RTDs in South Korea saw exceptional total volume growth in 2023, mainly driven by off-trade growth, although on-trade sales also saw a double-digit increase. Growth was primarily driven by an increase in light home drinking, and a rise in young consumers of legal drinking age, as well as female consumers. These groups are pushing the industry towards premium drinks, low alcohol or non alcoholic beverages, and creative mixology. Women in particular are showing a strong interest in low alcohol opt...
Euromonitor International's RTDs in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
28 Pages
- Rtds in South Korea
- Euromonitor International
- June 2024
- List Of Contents And Tables
- RTDS IN SOUTH KOREA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Rise of spirit-based RTDs and shifting consumer preference
- Highballs are replacing traditional beer and soju mixes amongst some consumers
- Diversification of spirit-based RTDs, but wine-based RTDs faces more of a challenge
- PROSPECTS AND OPPORTUNITIES
- The stabilisation and future of whisky-based RTDs
- Continuous development of non-whisky highballs
- Untapped potential in RTDs
- CATEGORY DATA
- Table 1 Sales of RTDs by Category: Total Volume 2018-2023
- Table 2 Sales of RTDs by Category: Total Value 2018-2023
- Table 3 Sales of RTDs by Category: % Total Volume Growth 2018-2023
- Table 4 Sales of RTDs by Category: % Total Value Growth 2018-2023
- Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
- Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
- Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 9 GBO Company Shares of RTDs: % Total Volume 2019-2023
- Table 10 NBO Company Shares of RTDs: % Total Volume 2019-2023
- Table 11 LBN Brand Shares of RTDs: % Total Volume 2020-2023
- Table 12 Forecast Sales of RTDs by Category: Total Volume 2023-2028
- Table 13 Forecast Sales of RTDs by Category: Total Value 2023-2028
- Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
- Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
- ALCOHOLIC DRINKS IN SOUTH KOREA
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Summary 1 Number of On-trade Establishments by Type 2017-2023
- TAXATION AND DUTY LEVIES
- Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2024
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
- MARKET DATA
- Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
- Table 18 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
- Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
- Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
- Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
- Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
- Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
- Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
- Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
- Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
- Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
- Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
- Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
- Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
- Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 3 Research Sources
Pricing
Currency Rates
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