Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Kenya

In 2024, volume sales of smokeless tobacco rose, while value sales of e-vapour products increased, and volume sales of heated tobacco, meanwhile, also posted an increase. These developments reflect a growing demand for alternative nicotine products, particularly among health-conscious consumers and younger demographics. Socioeconomic and behavioural factors such as education level, income bracket and occupation significantly influenced uptake. For instance, individuals with lower levels of educa...

Euromonitor International's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco, Tobacco Free Oral Nicotine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Kenya
Euromonitor International
July 2025
List Of Contents And Tables
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Consumer preferences continue to shift as socioeconomic and behavioural factors shape demand
Market leaders consolidate share through diversification and digital engagement
Distribution landscape continues to evolve as digital access reshapes purchasing patterns
PROSPECTS AND OPPORTUNITIES
Category growth expected to benefit from innovation and digital expansion
Retail landscape will evolve as modern trade and digital platforms grow in prominence
Technology-driven innovation to reshape product access and brand engagement
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2019-2024
CATEGORY DATA
Table 2 Sales of Smokeless Tobacco by Category: Volume 2019-2024
Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 4 Sales of E-Vapour Products by Category: Volume 2019-2024
Table 5 Sales of E-Vapour Products by Category: % Volume Growth 2019-2024
Table 6 Sales of Tobacco Heating Devices: Volume 2019-2024
Table 7 Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 8 Sales of Heated Tobacco: Volume 2019-2024
Table 9 Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 10 Sales of Tobacco Free Oral Nicotine: Volume 2019-2024
Table 11 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2024
Table 12 Sales of Tobacco Free Oral Nicotine by Category: Value 2019-2024
Table 13 Sales of Tobacco Free Oral Nicotine: % Value Growth 2019-2024
Table 14 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 15 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
Table 16 Sales of E-Liquids by Nicotine Strength: % Value 2021-2024
Table 17 NBO Company Shares of Smokeless Tobacco: % Volume 2020-2024
Table 18 LBN Brand Shares of Smokeless Tobacco: % Volume 2021-2024
Table 19 NBO Company Shares of E-Vapour Products: % Value 2020-2024
Table 20 LBN Brand Shares of E-Vapour Products: % Value 2021-2024
Table 21 NBO Company Shares of Tobacco Heating Devices: % Volume 2020-2024
Table 22 LBN Brand Shares of Tobacco Heating Devices: % Volume 2021-2024
Table 23 NBO Company Shares of Heated Tobacco: % Volume 2020-2024
Table 24 LBN Brand Shares of Heated Tobacco: % Volume 2021-2024
Table 25 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2020-2024
Table 26 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2021-2024
Table 27 Distribution of Smokeless Tobacco by Format: % Volume 2019-2024
Table 28 Distribution of E-Vapour Products by Format: % Value 2019-2024
Table 29 Distribution of Tobacco Heating Devices by Format: % Volume 2019-2024
Table 30 Distribution of Heated Tobacco by Format: % Volume 2019-2024
Table 31 Forecast Sales of Smokeless Tobacco by Category: Volume 2024-2029
Table 32 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2024-2029
Table 33 Forecast Sales of E-Vapour Products by Category: Volume 2024-2029
Table 34 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2024-2029
Table 35 Forecast Sales of Tobacco Heating Devices: Volume 2024-2029
Table 36 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2024-2029
Table 37 Forecast Sales of Heated Tobacco: Volume 2024-2029
Table 38 Forecast Sales of Heated Tobacco: % Volume Growth 2024-2029
Table 39 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2024-2029
Table 40 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2024-2029
Table 41 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2024-2029
Table 42 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2024-2029
Table 43 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2024-2029
Table 44 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2024-2029
TOBACCO IN KENYA
EXECUTIVE SUMMARY
Tobacco in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 45 Number of Adult Smokers by Gender 2019-2024
MARKET DATA
Table 46 Sales of Tobacco by Category: Volume 2019-2024
Table 47 Sales of Tobacco by Category: Value 2019-2024
Table 48 Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 49 Sales of Tobacco by Category: % Value Growth 2019-2024
Table 50 Forecast Sales of Tobacco by Category: Volume 2024-2029
Table 51 Forecast Sales of Tobacco by Category: Value 2024-2029
Table 52 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
Table 53 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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