Small Local Grocers in Morocco

Despite the rapid expansion of modern retail formats, small local grocers remain deeply rooted in Morocco’s retail ecosystem. Their widespread presence across urban and rural areas ensures continued accessibility, especially in neighbourhoods where modern grocery retail remains underpenetrated. Small grocers continue to thrive by leveraging long-standing personal relationships with local communities, often providing services that modern outlets do not – such as credit purchases and the repackagi...

Euromonitor International's Small Local Grocers in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Small Local Grocers market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Small Local Grocers in Morocco
Euromonitor International
April 2025
List Of Contents And Tables
SMALL LOCAL GROCERS IN MOROCCO
KEY DATA FINDINGS
2024 DEVELOPMENTS
Traditional grocers maintain relevance through proximity and informality
Government invests in modernising traditional markets and small retailers
Fine grocers emerge in affluent urban districts
PROSPECTS AND OPPORTUNITIES
Small grocers to retain dominance through accessibility and adaptability
Fintech partnerships to accelerate digital transformation of informal retail
Support for sustainable retail could reshape traditional food systems
CHANNEL DATA
Table 1 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
Table 2 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 3 Small Local Grocers GBO Company Shares: % Value 2020-2024
Table 4 Small Local Grocers GBN Brand Shares: % Value 2021-2024
Table 5 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
Table 6 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 7 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
RETAIL IN MOROCCO
EXECUTIVE SUMMARY
Retail in 2024: The big picture
Competition intensifies as more players join the market
Sustainability is reshaping the retail landscape
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
Black Friday
Chaabane
Ramadan
Eid kbir
Summer
Back to School
MARKET DATA
Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 9 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 10 Sales in Retail Offline by Channel: Value 2019-2024
Table 11 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 12 Retail Offline Outlets by Channel: Units 2019-2024
Table 13 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 14 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 15 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 18 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 20 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 23 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 24 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 25 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 26 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 27 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 28 Retail GBO Company Shares: % Value 2020-2024
Table 29 Retail GBN Brand Shares: % Value 2021-2024
Table 30 Retail Offline GBO Company Shares: % Value 2020-2024
Table 31 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 32 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 33 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 34 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 35 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 36 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 38 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 39 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 40 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 41 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 42 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 43 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 44 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 45 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 46 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 47 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 48 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 49 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 50 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 51 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 52 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 53 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 54 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 55 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 56 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 57 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 58 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 59 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 60 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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