Skin Care in Romania

Skin care was one of the most dynamic categories within beauty and personal care in 2024, experiencing robust growth in both retail volume and current value terms. Romanian consumers are increasingly interested in the regular use of skin care products to maintain a clear complexion, an interest that is especially common amongst women, although increasing numbers of men are also becoming interested in maintaining a skin care routine. Global trends popularised on social media, product diversificat...

Euromonitor International's Skin Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Skin Care in Romania
Euromonitor International
May 2025
List Of Contents And Tables
SKIN CARE IN ROMANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Skin care enjoys dynamic sales growth
L'Oréal Romania SRL maintains its leading position
Dynamic growth continues in retail e-commerce
PROSPECTS AND OPPORTUNITIES
Skin care innovations to meet growing consumer demand
Strong growth in premium skin care segment
Multifunctional benefits and sustainability to lead innovations
CATEGORY DATA
Table 1 Sales of Skin Care by Category: Value 2019-2024
Table 2 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Skin Care: % Value 2020-2024
Table 4 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
Table 6 LBN Brand Shares of Anti-agers: % Value 2021-2024
Table 7 LBN Brand Shares of Firming Body Care: % Value 2021-2024
Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
Table 9 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 10 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN ROMANIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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