Skin care in Malaysia continued to post strong growth in retail volume and current value sales in 2024, powered by positive performances across categories. Both mass and premium ranges fuelled the growth in skin care. Malaysian consumers can choose from wide arrays of mass and premium brands, which showcase strong efficacy, with many players highlighting the benefits of ingredients backed by scientific research.
Euromonitor International's Skin Care in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Skin Care in Malaysia
- Euromonitor International
- May 2025
- List Of Contents And Tables
- SKIN CARE IN MALAYSIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Strong demand growth amidst the rapid engagement of proactive skin care routines
- The highly fragmented competitive landscape features dynamic existing and new competitors
- Strong development in the distribution of skin care featuring concept stores, wider assortments and omnichannel initiatives
- PROSPECTS AND OPPORTUNITIES
- Stiff competition between premium and mass skin care in conjunction with soaring numbers of brand launches
- Dermatological skin care to gain traction with a strong emphasis on ingredients-based research
- Sustainability to play a vital role in the presentation of skin care
- CATEGORY DATA
- Table 1 Sales of Skin Care by Category: Value 2019-2024
- Table 2 Sales of Skin Care by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Skin Care: % Value 2020-2024
- Table 4 LBN Brand Shares of Skin Care: % Value 2021-2024
- Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
- Table 6 LBN Brand Shares of Anti-agers: % Value 2021-2024
- Table 7 LBN Brand Shares of Firming Body Care: % Value 2021-2024
- Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
- Table 9 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
- Table 10 Forecast Sales of Skin Care by Category: Value 2024-2029
- Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
- BEAUTY AND PERSONAL CARE IN MALAYSIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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