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Skin Care in Kenya

Publisher Euromonitor International
Published Aug 29, 2025
Length 22 Pages
SKU # EP20363814

Description

The Kenyan skin care market continued to grow in current value terms in 2024, driven largely a shift towards more sophisticated, multi-step routines. Social media was a key contributor to this trend, with influencers, dermatologists, and ordinary consumers sharing their experiences on platforms such as TikTok and Instagram, making skin care feel more accessible. Individuals were also encouraged to seek out products that addressed specific concerns, leading to a stronger demand for higher-quality...

Euromonitor International's Skin Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Skin Care in Kenya
Euromonitor International
August 2025
List Of Contents And Tables
SKIN CARE IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Social media and growing focus on personal grooming boost sales
Unilever maintains its lead while Revlon makes strides
Supermarkets remains key distribution channel while e-commerce shows dynamism
PROSPECTS AND OPPORTUNITIES
Rural and peri urban areas show untapped growth potential
Shit towards locally-produced, natural offerings
E-commerce and digital innovation to drive growth
CATEGORY DATA
Table 1 Sales of Skin Care by Category: Value 2019-2024
Table 2 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Skin Care: % Value 2020-2024
Table 4 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 5 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 6 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN KENYA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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