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Skin Care in Kazakhstan

Publisher Euromonitor International
Published May 13, 2025
Length 22 Pages
SKU # EP20050194

Description

Sales of skin care products in Kazakhstan continued to record robust growth in both volume and current value terms in 2024. The category is evolving beyond its traditional female-dominated base to attract a broader demographic, including men, teenagers, and older consumers. A growing variety of products tailored to specific skin types - such as sensitive, oily, dry, and mature - has enabled brands to appeal to a more diverse audience.

Euromonitor International's Skin Care in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Skin Care in Kazakhstan
Euromonitor International
May 2025
List Of Contents And Tables
SKIN CARE IN KAZAKHSTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Skin type diversity is key driver of growth
Mary Kay continues to lead sales
Health and beauty specialists continue to be valued for their expert guidance but e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
Mass face masks to lead growth
Continued manufacturer focus on advanced, active ingredients
Multifunctional skin care products will gain popularity
CATEGORY DATA
Table 1 Sales of Skin Care by Category: Value 2019-2024
Table 2 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Skin Care: % Value 2020-2024
Table 4 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 5 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 6 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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