Skin Care in Georgia

In 2024, value sales of skin care recorded a strong double-digit increase. Many Georgian consumers are becoming increasingly aware of the importance of skincare and the benefits of maintaining a consistent and healthy routine. Innovations in skin care technology, along with the influence of beauty influencers and social media platforms, have played a significant role in driving consumer interest and engagement, reaching a broad audience across the country.

Euromonitor International's Skin Care in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Skin Care in Georgia
Euromonitor International
May 2025
List Of Contents And Tables
SKIN CARE IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising awareness of skin care benefits and ongoing innovations support growth in 2024
L’Oréal Groupe significantly improves its share with a wide and diverse product portfolio
Beauty specialists leads sales, while competition among pharmacies intensifies
PROSPECTS AND OPPORTUNITIES
Sales are set to be driven by product innovation and the impact of beauty influencers
Dermocosmetic brands are expected to take share from mass market goods
Interest in ingredient-led skin care is set to shape product innovation
CATEGORY DATA
Table 1 Sales of Skin Care by Category: Value 2019-2024
Table 2 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Skin Care: % Value 2020-2024
Table 4 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 5 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 6 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN GEORGIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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