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Skin Care in Brazil

Publisher Euromonitor International
Published Sep 16, 2025
Length 31 Pages
SKU # EP20423777

Description

Skin care saw solid current value growth in Brazil in 2024. Basic moisturisers continued to act as a key catalyst, delivering a third consecutive year of double-digit growth, benefiting from its products’ adaptability and status as a staple in routines. Long, multi-step regimens have limited appeal in Brazil; consumers prioritise efficacy and practicality. Moisturising is viewed as essential and often a complement to make-up so crossover is increasing as colour cosmetics brands move into facial...

Euromonitor International's Skin Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

31 Pages
Skin Care in Brazil
Euromonitor International
September 2025
List Of Contents And Tables
SKIN CARE IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sticks ride the skinimalism wave
Younger consumers push performance while K-beauty sets the tone
Lip care falls after previous surge
PROSPECTS AND OPPORTUNITIES
Generational shifts favour targeted, sustainable and tech-enhanced care
Dermocosmetics will remain among the fastest growers
Direct selling and pharmacies to tighten integration, clinics set to gain influence
CATEGORY DATA
Table 1 Sales of Skin Care by Category: Value 2019-2024
Table 2 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Skin Care: % Value 2020-2024
Table 4 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
Table 6 LBN Brand Shares of Anti-agers: % Value 2021-2024
Table 7 LBN Brand Shares of Firming Body Care: % Value 2021-2024
Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
Table 9 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 10 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN BRAZIL
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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